News & Journal

Would You Do Business With You?

Bill Hunter

Before founding Wilmington Design Company in 2003, I owned and operated a manufacturing company for more than 17 years. During that time, I worked with a few different ad agencies and design firms. I discovered that each of the firms seemed to share a...
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Would Don Draper have A/B tested?

Leah DeMasters

In the age of digital innovation, marketing experimentation is just one click of a mouse away. Digital tools allow companies to test their campaign ideas quickly and relatively cheaply to measure their effectiveness across a variety of channels. Long gone are the Mad-Men style, glory days...
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Online vs. In Store: Hard Work Makes All The Difference

Matt Morin

Twenty-three years ago, the first ecommerce transaction in the history of the internet took place. A site called Netmarket had figured out how to use encryption to sell music CD's. Pizza Hut began selling pizzas online soon afterward. A couple months later, a Wall...
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STOP! The Simple Lessons Road Signs Teach Us About Branding

Leah DeMasters

Stop. Yield. Do Not Enter. One Way.. Road signs are the ultimate example of simplicity in communication. They express their respective messages in the absolute quickest way possible, with their shapes and colors often imparting meaning without any text at all. A stop sign, for example,...
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Don't Set It And Forget It | Analyze It & Improve It

Matt Morin

I'll never forget the king of infomercials, Ron Popeil. I remember watching endless demonstrations for one of his many catchy kitchen appliances, the Showtime Rotisserie, and Ron making the crowd repeat again and again, "Set it, and forget it!" The cooker worked by simply turning...
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If Social Media Is a Cocktail Party, Is your Business a Wallflower?

Leah DeMasters

Last month, we completed our very first local business audit. If you didn't get the chance to read our first article about it, allow me to fill you in: we were pretty surprised by the results. We studied more than 275 businesses across 20 industries...
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We Surveyed Over 275 Local Businesses: What We Found Might Surprise You!

Bill Hunter

A few months ago, I found myself reflecting on the objectives of marketing. Companies large and small consistently spend thousands of dollars on their marketing efforts. They emphasize growing brand awareness and targeting new customers. We spend our days working on marketing strategies, figuring...
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Don't Let The DIY Craze Hijack Your Marketing

Bill Hunter

Last week, I was talking with our digital marketing manager, Leah DeMasters, about her quest to renovate her newly-purchased home. Leah recently moved, and she decided to take on the majority of the renovation process in a large-scale DIY experiment. She painted her own walls...
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Friendly Is Free!

Leah DeMasters

My family and I visit the same Mexican restaurant at least once every week. Sometimes they're out of my favorite beer, sometimes the music is a little too loud, and sometimes the wait for the food is excruciating. But we keep coming back, week after...
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Leaders are Readers: Summer 2017 Reading List (Part I)

Leah DeMasters

Summer has officially begun, and that probably means you're going to need something to read at the beach or in your backyard as you’re kicking back and enjoying beautiful Wilmington. Whether reading is already a way of life for you or you’re looking to...
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SERPS Up!

Matt Morin

No, this is not an article about the surfing conditions, even though it is that time of year for some killer waves off of our beautiful local beaches in Wilmington. A SERP, Search Engine Results Page, is very important to your business and its...
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"My Pleasure" Why Customer Lingo Matters

Leah DeMasters

Chick-fil-A is dominating the fast food industry. The company generates more revenue per restaurant than any other fast-food chain in the US, according to QSR magazine. Chick-fil-A's average sales per restaurant in 2014 was $3.1 million. Its fried-chicken competitor KFC sold $960,000 per restaurant that...
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Two Ridiculously Simple Ways To Leverage The Influx Of Visitors In Wilmington This Summer

Dan Sever

Wilmington is heating up! With the fast approaching annual beach season just around the corner and the PGA Tour Wells Fargo Championship in May, it's shaping up to be a busy start to summer. With so many people poised to arrive local businesses will...
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Turn Lemons Into Lemonade: How To Handle Negative Customer Reviews

Leah DeMasters

A good reputation is critical for any business. Consumers are constantly doing research, now more than ever, about businesses and their products online before they decide where to invest their money. Whether it's checking out a new place to eat or inquiring about a...
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Facebook Is The Biggest Country In The World

Leah DeMasters

If Facebook was a country, it would be the most populous (and most diverse) in the world! With over 1.79+ billion daily active users, Facebook is the biggest social network on the planet. Every twenty minutes; 1 million links are shared, around 2 million...
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3 Ways To Be Smarter With Your Web Data

Matt Morin

The world of digital marketing is chock full of numbers and fancy industry jargon.  With this deluge of data at our fingertips, it's easy to misread the numbers and draw the wrong conclusions. Imagine you own a tire shop. Let's say 300 people come into...
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What's Your Tennis Ball?

Leah DeMasters

How Fidgeting With Toys Helps Creative Thinking All jobs require constant creative thinking to promote business innovation, and there's nothing more intimidating when faced with a blank canvas. For our team here at Wilmington Design Co., working day-in and day-out on new campaign ideas and...
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Marketing In The Micro-moment

Matt Morin

In a changing digital landscape where customers are on their phones more often than their home computers, it's easy to think of this shift in the context of how a website will look on these smaller screens. While this isn't wrong, it isn't the...
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It's soooo much more than a cup of coffee.

Bill Hunter

For those of you that aren't familiar with the amazing Bitty & Beaus Coffee Shop story, please take a few minutes to watch this video. Amy and Ben Wright started a small coffee shop on the corner of Wrightsville and Kerr Ave here in...
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10 Gag Gifts for 10 Office Personalities

Carolyn Pikoulas

If you'll be going to an office Christmas party soon and need some awesome gift ideas for a White Elephant gift exchange, we've created the greatest Gag-Gift-Giving Guide ever! Find the perfect gift to match the most common office personality types. No need to...
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Branding Santa Claus

Bill Hunter

The Branding Santa project was our WDC holiday campaign for Christmas 2012. The concept was built around the premise that the "WDC team was proud to have been chosen as the exclusive agency to rebrand Santa Claus's new logo, website and company image". We...
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Hey! Who moved my customers?

Bill Hunter

The marketing landscape has shifted to digital. 5 reasons why you should care. You are no doubt aware that our digital devices and online media platforms are consuming more and more of our attention. More than 80% of us use a smartphone every day. We...
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Using Adwords Retargeting To Give Your Business A Boost

Matt Morin

Have you been hearing buzz about using retargeting lists in Google Adwords as a way to reach your potential customers as they surf around the internet?  Maybe you've been dipping your toes into the world of retargeting but you're looking for ways to improve...
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Howdy Partner!

Matt Morin

Benefits of Working with a Google Partner Agency Choosing the right agency to market your business is critical, so it's important to make sure you are working with experts! Wilmington Design Co. is proud to announce that we are an official Google Partner, which means...
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Wilmington Design Co. Wins Five National Design Awards

Jayson Conway

Wilmington Design Co. is a five-time winner in Graphic Design USA's 2015 American Graphic Design Awards for our print and online creative work for local clients including Visit Leland, Towne Toys, and Blake Farm.This is the third consecutive year Wilmington Design Co. has been...
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Be the Master of Your Click...

Matt Morin

Budgeting for 2016 or planning for the holiday rush? Now is the time to review your digital marketing plan. Well known for our design and web development projects, many of our clients continue their relationship with us on a monthly basis to promote...
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Creating a Caricature...

Carolyn Pikoulas

Ever wondered how we create our infamous caricatures? Let us take you on a time lapse video tour that begins with a hand drawn sketch and ends with the well known faces you may have seen on our website and business cards. Here's a quick...
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Exploring the role of color in logo design.

Bill Hunter

How important are the colors that you choose for your company logo/brand? To help answer that question, a Brazilian graphic designer named Paula Rúpolo, came up with an interesting idea: what would brand identities (logos) look like if their colors were swapped with those of...
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"Marsala" Named 2015 Pantone Color of the Year

When you think of the word "Marsala" what is the first thing that comes to mind? Is it Chicken (Marsala)? Is it a Sicilian wine? Both are true, but in the world of Graphic Design, Marsala is strictly a color of awesomeness. There are many...
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Pay to Play on Social

Social users have begun noticing a trend: paid advertisements on their beloved social apps. Now, more than ever, small businesses can benefit from paying to advertise on social engines such as Facebook, Twitter and Instagram. Not sure you want to bite? Recently on Facebook...
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Say "YES!" to a Better Inbox Experience...

Bill Hunter

Email is typically a service that is easily overlooked. It's not as glamorous as a newly designed logo or website. But when you think about it, email has really become a very critical piece to any business. You use it to communicate with your...
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Why Responsive Websites are Killing It

Carolyn Pikoulas

In the very recent past, your business needed to build both a desktop website and mobile-formatted website to stay competitive. Nowadays, technology lets us build a single website that automatically fits all platforms: extra-large displays, iPads, iPhones, Androids, tablets, and any new device that...
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Instagram Launches Ability for Brand Sponsorship

Advertising antics of big time brands are making their way to infiltrate all things social. Next stop: paid advertising on Instagram. The social media platform is now rolling out the ability for brands to "sponsor" interest-based photos and videos on users' photo feeds. To test...
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From the Facebook Newsroom

Facebook announced updates that will focus on more quality in your newsfeed and less irrelevant viral photos or stories. We personally like the way Marketing Pilgrim's Frank Reed sums it up, "Facebook Focuses on Quality Which Means Fewer Memes"... Read Marketing Pilgrim's full article....
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