News & Journal

What's Your Tennis Ball?

Leah DeMasters

How Fidgeting With Toys Helps Creative Thinking All jobs require constant creative thinking to promote business innovation, and there's nothing more intimidating when faced with a blank canvas. For our team here at Wilmington Design Co., working day-in and day-out on new campaign ideas and...
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Marketing In The Micro-moment

Matt Morin

In a changing digital landscape where customers are on their phones more often than their home computers, it's easy to think of this shift in the context of how a website will look on these smaller screens. While this isn't wrong, it isn't the...
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It's soooo much more than a cup of coffee.

Bill Hunter

For those of you that aren't familiar with the amazing Bitty & Beaus Coffee Shop story, please take a few minutes to watch this video. Amy and Ben Wright started a small coffee shop on the corner of Wrightsville and Kerr Ave here in...
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10 Gag Gifts for 10 Office Personalities

Carolyn Pikoulas

If you'll be going to an office Christmas party soon and need some awesome gift ideas for a White Elephant gift exchange, we've created the greatest Gag-Gift-Giving Guide ever! Find the perfect gift to match the most common office personality types. No need to...
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Branding Santa Claus

Bill Hunter

The Branding Santa project was our WDC holiday campaign for Christmas 2012. The concept was built around the premise that the "WDC team was proud to have been chosen as the exclusive agency to rebrand Santa Claus's new logo, website and company image". We...
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Hey! Who moved my customers?

Bill Hunter

The marketing landscape has shifted to digital. 5 reasons why you should care. You are no doubt aware that our digital devices and online media platforms are consuming more and more of our attention. More than 80% of us use a smartphone every day. We...
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Using Adwords Retargeting To Give Your Business A Boost

Matt Morin

Have you been hearing buzz about using retargeting lists in Google Adwords as a way to reach your potential customers as they surf around the internet?  Maybe you've been dipping your toes into the world of retargeting but you're looking for ways to improve...
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Howdy Partner!

Matt Morin

Benefits of Working with a Google Partner Agency Choosing the right agency to market your business is critical, so it's important to make sure you are working with experts! Wilmington Design Co. is proud to announce that we are an official Google Partner, which means...
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Wilmington Design Co. Wins Five National Design Awards

Jayson Conway

Wilmington Design Co. is a five-time winner in Graphic Design USA's 2015 American Graphic Design Awards for our print and online creative work for local clients including Visit Leland, Towne Toys, and Blake Farm.This is the third consecutive year Wilmington Design Co. has been...
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Be the Master of Your Click...

Matt Morin

Budgeting for 2016 or planning for the holiday rush? Now is the time to review your digital marketing plan. Well known for our design and web development projects, many of our clients continue their relationship with us on a monthly basis to promote...
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Creating a Caricature...

Carolyn Pikoulas

Ever wondered how we create our infamous caricatures? Let us take you on a time lapse video tour that begins with a hand drawn sketch and ends with the well known faces you may have seen on our website and business cards. Here's a quick...
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Exploring the role of color in logo design.

Bill Hunter

How important are the colors that you choose for your company logo/brand? To help answer that question, a Brazilian graphic designer named Paula RĂºpolo, came up with an interesting idea: what would brand identities (logos) look like if their colors were swapped with those of...
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"Marsala" Named 2015 Pantone Color of the Year

When you think of the word "Marsala" what is the first thing that comes to mind? Is it Chicken (Marsala)? Is it a Sicilian wine? Both are true, but in the world of Graphic Design, Marsala is strictly a color of awesomeness. There are many...
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Pay to Play on Social

Social users have begun noticing a trend: paid advertisements on their beloved social apps. Now, more than ever, small businesses can benefit from paying to advertise on social engines such as Facebook, Twitter and Instagram. Not sure you want to bite? Recently on Facebook...
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Say "YES!" to a Better Inbox Experience...

Bill Hunter

Email is typically a service that is easily overlooked. It's not as glamorous as a newly designed logo or website. But when you think about it, email has really become a very critical piece to any business. You use it to communicate with your...
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Why Responsive Websites are Killing It

Carolyn Pikoulas

In the very recent past, your business needed to build both a desktop website and mobile-formatted website to stay competitive. Nowadays, technology lets us build a single website that automatically fits all platforms: extra-large displays, iPads, iPhones, Androids, tablets, and any new device that...
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Instagram Launches Ability for Brand Sponsorship

Advertising antics of big time brands are making their way to infiltrate all things social. Next stop: paid advertising on Instagram. The social media platform is now rolling out the ability for brands to "sponsor" interest-based photos and videos on users' photo feeds. To test...
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From the Facebook Newsroom

Facebook announced updates that will focus on more quality in your newsfeed and less irrelevant viral photos or stories. We personally like the way Marketing Pilgrim's Frank Reed sums it up, "Facebook Focuses on Quality Which Means Fewer Memes"... Read Marketing Pilgrim's full article....
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