News & Journal

Don't Rely On Luck for Your Marketing - Are You Investing Or Gambling?

Hunter Rimmer

Put data to work to inform your decision-making “Don’t rely on luck” - This is the mantra of Ben Lerer, founder of Thrillist, the wildly popular online media site that covers local food, drink, travel, and entertainment across the country. Ben is known for insisting...
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Is Your Phone Listening?

Leah DeMasters

It’s no wonder we love our smartphones. They’re wonderfully brilliant, make life a bit easier, and continue to advance with features like facial recognition, waterproof design, and high-resolution cameras that rival professional photography. With each new feature, our infatuation grows, but somewhere along the...
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🔥Emoji Marketing🔥

Leah DeMasters

Since their introduction to the world, emojis have become much more than quirky icons shared with friends. They have quickly been coined their own modern language, replacing words in a clear and effective manner.  When it comes to marketing, emojis not only have the potential...
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Planning Your Marketing for Seasonality

Nick Fischer

Almost every industry is affected by seasonality trends. Some parts of the year are busier than others, and this ends up playing a role in your workloads. If you’ve been involved in your business vertical long enough, you’re sure to know when the busy...
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People Hate Filling Out Forms - Here are 5 ways to simplify

Leah DeMasters

Whether designed to complete purchases, collect newsletter sign-ups, or register interest in your product or service, website forms remain one of the most important types of interactions for users on your website.  Since these forms typically connect web visitors with their end goal, user experience,...
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Remember When We Used to Watch TV?

Hunter Rimmer

Breaking Down TV Ad Spend vs. Digital Ad Spend If video killed the radio star, could digital kill off TV for good? Perhaps. Sixty-one percent of young adults in the United States say the primary way they watch TV is through streaming services like Netflix,...
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Old School - The Hidden Value of Handwritten Notes

Leah DeMasters

Electronic communication has become second nature to so many of us in this ‘wired world’ we live in. Our days are filled with tweets, posts, emails, and text messages because they are so much more accessible and aligned with the fast-paced world than the...
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What the Heck is Google RankBrain?

Michael Waverka

Google is easily the most trusted source for online information in the world. We rely on the search engine for just about everything from restaurant recommendations and weather forecasts to song lyrics and self-diagnosis. Ever wonder how the search platform consistently delivers trusted and...
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4 Reasons Why Your Website Doesn't Need an Image Slider

Nick Fischer

We’ve all seen the websites with banners that slide across the top of the home page. They scroll through multiple images to try and draw our attention on all the top reasons to do business with them. Usually, these images are filled with the...
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How To Save Dunder Mifflin: 3 Strategies to Save the Paper Provider

Nick Fischer

We all know that Dunder Mifflin has been a struggling paper company for some time. What would we do without our beloved mid-size regional paper supplier? Needless to say, our team is concerned. We’ve spent some time “analyzing” (binge-ing) The Office and have a...
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Color Me Impressed: Putting Color to Work for your Brand

Nick Fischer

It’s well known that colors have a strong correlation to emotions. But did you know that the part of our brain that handles emotions is the same part of the brain that drives human behavior? That means that if you can generate an emotional...
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Breaking The Internet: 6 Ways Social Influence Can Grow Your Brand

Michael Waverka

  Why are your dog's photos more popular than yours? How come a little British boy received over 860 million video views after he stated, "Charlie bit me". How does some content spread like wildfire across the internet? New York Time Best Selling Author and Wharton...
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The ABCs of CRMs

Nick Fischer

You've worked hard. You built out complex marketing campaigns, you've hired outside help to consult on best practices, you've invested money into advertising, and now the leads are rolling in. So you've got all these leads... now what? This is where the rubber meets the...
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FAKE NEWS! Read All About It

Leah DeMasters

What A Marketer Can Learn From Fake News When breaking down the controversial success of fake news, let's put our moral and political agendas aside and take a moment to think from the modern marketer's perspective. Despite the misleading nature, the era of fake news...
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Google Ads are Changing For the Better. Here's How to Keep Up...

Leah DeMasters

Once again, Google is switching it up. If there’s one area in which they particularly excel, it’s keeping digital marketers on their toes. If you’re already incorporating Google text ads into your marketing mix, get excited. This new update will allow you to further optimize...
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Digital Marketing's Invisible Fence

Leah DeMasters

Can location-based marketing help your business? When you hear "invisible fence," you probably think of your sweet dog, sitting on the edge of your driveway, not daring to go any further. You've mapped out a perimeter around your property, and he's learned over time that...
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Christmas in July: Your Holiday Marketing Timeline

Leah DeMasters

According to the National Retail Federation, holiday shopping rakes in more than $465 billion a year in nationwide spending! This cheery and generous season is a top revenue driver across so many industries, keeping businesses small and large profitable into the new year. If...
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Data Is More Useful With Visualization

Leah DeMasters

Many people will admit to losing focus as they skim through lengthy text in books, articles, and emails, then needing to read it several more times again to fully comprehend what is being said. However, just because forgetting is a human phenomenon, it doesn't...
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Doodle For Your Noodle

Leah DeMasters

Doodling is thinking in disguise! From a young age, I always seemed to find myself drawing or sketching on whatever paper was laying around the house. At the time, doodling was just a fun pass time but as I grew older and saw the same...
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The 80/20 Rule for Smart Business Growth

Hunter Rimmer

Things are changing so fast these days and most of us could agree that technological improvements and the ever-changing demands of consumers within the past decade have made a drastic impact in the way we conduct business today. In order to capitalize on these...
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USP - Give Me A Reason To Do Business With You

Leah DeMasters

To effectively sell your product or service you need to be able to define what it is that you do. This may seem like a no-brainer but all too often in our business we have meetings with potential clients and they have a hard...
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Using the "Science of Persuasion" for Your Business

Leah DeMasters

Everyone wants to become a master of persuasion. There are seemingly endless books and online forums devoted to the topic. About sixty years ago, psychologists began to study the art of persuasion, and launch their own studies to figure out what exactly makes people...
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The Rise of "No-Click Search Results"

Leah DeMasters

Google processes more than 1.2 trillion Google searches every year. This means people around the world perform more than 40,000 unique searches every second and more than 3.5 billion searches per day. The way people are performing these searches, however, has drastically changed in the last...
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Business Referrals: Are You Missing An Opportunity?

Leah DeMasters

When one of my close friends reaches out to recommend that I try their new favorite shop or restaurant, I'm sure to listen and go out of my way to check it out. There is nothing more trustworthy and convincing than a sincere endorsement...
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4 Types of Emails That I Actually Open and Why

Bill Hunter

Email marketing has taken a back seat in recent years to newer digital marketing channels such as Facebook, Instagram, LinkedIn & Google. However, marketing and sales teams all around the world are still using email to drive results. In the early days of email marketing,...
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Farming vs. Hunting | The Future of Sales & Marketing

Leah DeMasters

We all know someone who has a green thumb. They painstakingly water and fertilize… and, sure enough, their fresh flowers and plants are always greener and make everyone else jealous.  In the same way, in any marketing or sales office, there’s always an employee who...
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All Design Is User Experience (UX) Design

Leah DeMasters

Imagine walking into your favorite restaurant. You're greeted with a friendly smile and led to your favorite table in the corner. The kind waitstaff brings you a delectable meal fresh from the kitchen. Can you attribute your happiness to a specific person in that...
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Marketing to the Short Attention-Span

Bill Hunter

We're easily distracted these days. According to a recent study the average person picks up their phone more than 150 times a day with over 2,600 touch interactions. Holding attention in the digital world is difficult. In fact, it's gotten so bad that our...
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73% of B2B Leads Are NOT Sales-Ready - What You Can Do About It

Leah DeMasters

According to a recent study, 73% of all B2B leads are NOT sales-ready. That same study also found 65% of B2B marketers have not established lead nurturing campaigns, despite a demonstrated 35% lift in lead generation ROI. What can you do to help educate...
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New Year, New Design: 5 Important Reasons To Update Your Website

Leah DeMasters

The renewed excitement that comes with the dawning of a new year is infectious. It’s time to channel that energy and formulate New Years Resolutions for your website. You may know you need a redesign and have been putting it off for months, or...
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Google HTTPS Change Could Negatively Impact Your Business

Leah DeMasters

For a few years, Google has been encouraging website owners to use HTTPS on their websites. They have added HTTPS to their search algorithm as a positive “ranking signal.” This means that they consider HTTPS usage as a positive factor when determining your site’s...
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Your Customers Are Seeking Simplicity - Don't Disappoint

Bill Hunter

Leonardo da Vinci coined the famous mantra, "Simplicity is the ultimate sophistication." The phrase has been a favorite of leaders around the world for years, thanks to its easy application to just about everything under the sun, especially when it comes to business. When you...
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Would You Do Business With You?

Bill Hunter

Before founding Wilmington Design Company in 2003, I owned and operated a manufacturing company for more than 17 years. During that time, I worked with a few different ad agencies and design firms. I discovered that each of the firms seemed to share a...
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Would Don Draper have A/B tested?

Leah DeMasters

In the age of digital innovation, marketing experimentation is just one click of a mouse away. Digital tools allow companies to test their campaign ideas quickly and relatively cheaply to measure their effectiveness across a variety of channels. Long gone are the Mad-Men style, glory days...
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Online vs. In Store: Hard Work Makes All The Difference

Bill Hunter

Twenty-three years ago, the first ecommerce transaction in the history of the internet took place. A site called Netmarket had figured out how to use encryption to sell music CD's. Pizza Hut began selling pizzas online soon afterward. A couple months later, a Wall...
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STOP! The Simple Lessons Road Signs Teach Us About Branding

Leah DeMasters

Stop. Yield. Do Not Enter. One Way.. Road signs are the ultimate example of simplicity in communication. They express their respective messages in the absolute quickest way possible, with their shapes and colors often imparting meaning without any text at all. A stop sign, for example,...
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Don't Set It And Forget It | Analyze It & Improve It

Bill Hunter

I'll never forget the king of infomercials, Ron Popeil. I remember watching endless demonstrations for one of his many catchy kitchen appliances, the Showtime Rotisserie, and Ron making the crowd repeat again and again, "Set it, and forget it!" The cooker worked by simply turning...
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If Social Media Is a Cocktail Party, Is your Business a Wallflower?

Leah DeMasters

Last month, we completed our very first local business audit. If you didn't get the chance to read our first article about it, allow me to fill you in: we were pretty surprised by the results. We studied more than 275 businesses across 20 industries...
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We Surveyed Over 275 Local Businesses: What We Found Might Surprise You!

Bill Hunter

A few months ago, I found myself reflecting on the objectives of marketing. Companies large and small consistently spend thousands of dollars on their marketing efforts. They emphasize growing brand awareness and targeting new customers. We spend our days working on marketing strategies, figuring...
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Don't Let The DIY Craze Hijack Your Marketing

Bill Hunter

Last week, I was talking with our digital marketing manager, Leah DeMasters, about her quest to renovate her newly-purchased home. Leah recently moved, and she decided to take on the majority of the renovation process in a large-scale DIY experiment. She painted her own walls...
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Friendly Is Free!

Leah DeMasters

My family and I visit the same Mexican restaurant at least once every week. Sometimes they're out of my favorite beer, sometimes the music is a little too loud, and sometimes the wait for the food is excruciating. But we keep coming back, week after...
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Leaders are Readers: Summer 2017 Reading List (Part I)

Leah DeMasters

Summer has officially begun, and that probably means you're going to need something to read at the beach or in your backyard as you’re kicking back and enjoying beautiful Wilmington. Whether reading is already a way of life for you or you’re looking to...
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SERPS Up!

Bill Hunter

No, this is not an article about the surfing conditions, even though it is that time of year for some killer waves off of our beautiful local beaches in Wilmington. A SERP, Search Engine Results Page, is very important to your business and its...
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"My Pleasure" Why Customer Lingo Matters

Leah DeMasters

Chick-fil-A is dominating the fast food industry. The company generates more revenue per restaurant than any other fast-food chain in the US, according to QSR magazine. Chick-fil-A's average sales per restaurant in 2014 was $3.1 million. Its fried-chicken competitor KFC sold $960,000 per restaurant that...
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Two Ridiculously Simple Ways To Leverage The Influx Of Visitors In Wilmington This Summer

Bill Hunter

Wilmington is heating up! With the fast approaching annual beach season just around the corner and the PGA Tour Wells Fargo Championship in May, it's shaping up to be a busy start to summer. With so many people poised to arrive local businesses will...
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Turn Lemons Into Lemonade: How To Handle Negative Customer Reviews

Leah DeMasters

A good reputation is critical for any business. Consumers are constantly doing research, now more than ever, about businesses and their products online before they decide where to invest their money. Whether it's checking out a new place to eat or inquiring about a...
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Facebook Is The Biggest Country In The World

Leah DeMasters

If Facebook was a country, it would be the most populous (and most diverse) in the world! With over 1.79+ billion daily active users, Facebook is the biggest social network on the planet. Every twenty minutes; 1 million links are shared, around 2 million...
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3 Ways To Be Smarter With Your Web Data

Bill Hunter

The world of digital marketing is chock full of numbers and fancy industry jargon. With this deluge of data at our fingertips, it's easy to misread the numbers and draw the wrong conclusions. Imagine you own a tire shop. Let's say 300 people come...
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What's Your Tennis Ball?

Leah DeMasters

How Fidgeting With Toys Helps Creative Thinking All jobs require constant creative thinking to promote business innovation, and there's nothing more intimidating when faced with a blank canvas. For our team here at Wilmington Design Co., working day-in and day-out on new campaign ideas and...
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Marketing In The Micro-moment

Bill Hunter

In a changing digital landscape where customers are on their phones more often than their home computers, it's easy to think of this shift in the context of how a website will look on these smaller screens. While this isn't wrong, it isn't the...
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It's soooo much more than a cup of coffee.

Bill Hunter

For those of you that aren't familiar with the amazing Bitty & Beaus Coffee Shop story, please take a few minutes to watch this video. Amy and Ben Wright started a small coffee shop on the corner of Wrightsville and Kerr Ave here in...
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10 Gag Gifts for 10 Office Personalities

Carolyn Pikoulas

If you'll be going to an office Christmas party soon and need some awesome gift ideas for a White Elephant gift exchange, we've created the greatest Gag-Gift-Giving Guide ever! Find the perfect gift to match the most common office personality types. No need to...
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Branding Santa Claus

Bill Hunter

The Branding Santa project was our WDC holiday campaign for Christmas 2012. The concept was built around the premise that the "WDC team was proud to have been chosen as the exclusive agency to rebrand Santa Claus's new logo, website and company image". We...
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Hey! Who moved my customers?

Bill Hunter

The marketing landscape has shifted to digital. 5 reasons why you should care. You are no doubt aware that our digital devices and online media platforms are consuming more and more of our attention. More than 80% of us use a smartphone every day. We...
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Using Adwords Retargeting To Give Your Business A Boost

Bill Hunter

Have you been hearing buzz about using retargeting lists in Google Adwords as a way to reach your potential customers as they surf around the internet? Maybe you've been dipping your toes into the world of retargeting but you're looking for ways to...
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Howdy Partner!

Bill Hunter

Benefits of Working with a Google Partner Agency Choosing the right agency to market your business is critical, so it's important to make sure you are working with experts! Wilmington Design Co. is proud to announce that we are an official Google Partner, which means...
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Wilmington Design Co. Wins Five National Design Awards

Wilmington Design Co. is a five-time winner in Graphic Design USA's 2015 American Graphic Design Awards for our print and online creative work for local clients including Visit Leland, Towne Toys, and Blake Farm.This is the third consecutive year Wilmington Design Co. has been...
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Be the Master of Your Click...

Bill Hunter

Budgeting for 2016 or planning for the holiday rush? Now is the time to review your digital marketing plan. Well known for our design and web development projects, many of our clients continue their relationship with us on a monthly basis to promote...
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Creating a Caricature...

Carolyn Pikoulas

Ever wondered how we create our infamous caricatures? Let us take you on a time lapse video tour that begins with a hand drawn sketch and ends with the well known faces you may have seen on our website and business cards. Here's a quick...
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Exploring the role of color in logo design.

Bill Hunter

How important are the colors that you choose for your company logo/brand? To help answer that question, a Brazilian graphic designer named Paula Rúpolo, came up with an interesting idea: what would brand identities (logos) look like if their colors were swapped with those of...
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"Marsala" Named 2015 Pantone Color of the Year

Kim Hunter

When you think of the word "Marsala" what is the first thing that comes to mind? Is it Chicken (Marsala)? Is it a Sicilian wine? Both are true, but in the world of Graphic Design, Marsala is strictly a color of awesomeness. There are many...
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Pay to Play on Social

Bill Hunter

Social users have begun noticing a trend: paid advertisements on their beloved social apps. Now, more than ever, small businesses can benefit from paying to advertise on social engines such as Facebook, Twitter and Instagram. Not sure you want to bite? Recently on Facebook...
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Say "YES!" to a Better Inbox Experience...

Bill Hunter

Email is typically a service that is easily overlooked. It's not as glamorous as a newly designed logo or website. But when you think about it, email has really become a very critical piece to any business. You use it to communicate with your...
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Why Responsive Websites are Killing It

Carolyn Pikoulas

In the very recent past, your business needed to build both a desktop website and mobile-formatted website to stay competitive. Nowadays, technology lets us build a single website that automatically fits all platforms: extra-large displays, iPads, iPhones, Androids, tablets, and any new device that...
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Instagram Launches Ability for Brand Sponsorship

Bill Hunter

Advertising antics of big time brands are making their way to infiltrate all things social. Next stop: paid advertising on Instagram. The social media platform is now rolling out the ability for brands to "sponsor" interest-based photos and videos on users' photo feeds. To test...
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From the Facebook Newsroom

Bill Hunter

Facebook announced updates that will focus on more quality in your newsfeed and less irrelevant viral photos or stories. We personally like the way Marketing Pilgrim's Frank Reed sums it up, "Facebook Focuses on Quality Which Means Fewer Memes"... Read Marketing Pilgrim's full article....
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