Google’s release of RankBrain, is one of the biggest updates in its history and has made big waves in determining what results are shown when you initiate a search query.
Wilmington Design Co. was recently named the winner of three American Web Design Awards presented by Graphic Design USA. WDC’s team of designers and web developers were recognized for their outstanding creative work for clients across varying industries.
We’ve all seen the websites with banners that slide across the top of the home page, there just one problem… sliders don’t work. It has been proven over and over again that sliders have little to no benefit for your website.
We all know that Dunder Mifflin has been a struggling paper company for some time. What would we do without our beloved mid-size regional paper supplier? Needless to say, our team is concerned.
It’s well known that colors have a strong correlation to emotions. But did you know that the part of our brain that handles emotions is the same part of the brain that drives human behavior?
Why are your dog’s photos more popular than yours? There are 6 reasons and if you follow theses STEPPS, you’ll know how you can harness them to spread your message. Read More!
You’ve worked hard. You built out complex marketing campaigns, you’ve hired outside help to consult on best practices, you’ve invested money into advertising, and now the leads are rolling in. So you’ve got all these leads… now what?
Despite the misleading nature, the era of fake news has shed light on marketing strategies that prove to be persuasive and engaging. Looking to make your company’s marketing more novel, emotional, strategic, and shareable? Let’s get started!
Although Fyre Festival turned out to be a complete disaster built on the back of fraudulent and nefarious activity, one thing sings the truth–social media is powerful.
This new update will allow you to further optimize your digital footprint with three headlines (when you used to only be able to have two) and added description room.
We have some new faces to our team – and we couldn’t be more excited! To help us continue providing the best services that we can for our clients, we brought on two new incredible team members.
Looking back on 2018 has shown us what an amazing journey we have embarked upon this year. Besides all of the great times we spent together doing things like Pizza Thursdays and team outings at local hotspots, we also achieved a lot with our company and o
At the end of the day, the best time to jumpstart next year’s end of year planning is now. Keep a running list of the lessons you learn from today’s business decisions, however small they may be.
Our internal deliberation about who serves up the best burgers in Wilmington sparked a slightly different discussion between our designers and developers. To hamburger or not to hamburger when it comes to web design?
The doodle is the perfect office tool: I’s user-friendly, it costs next to nothing to adopt and it’s accessible to all of us–not just the artistically inclined.
With the help of heat maps, we as digital marketers are able to form a deeper understanding of user behavior and make changes to your website backed by sizeable data.
You may be thinking…what exactly can children teach us about information seekers as a whole? Well, a lot actually. With varying comfort levels and search strategies, these kids were given the question:
You work hard and spend valuable marketing dollars formulating a strategy that successfully increases awareness for your brand and drives users to your website, but what strategy are you employing once a visitor lands on your page?
At WDC, we find great value in investing in t-shirts as they increase brand name recognition and loyalty. While quantifying the return of a t-shirt may not be as easy as looking at click-through metrics, businesses who overlook this marketing tactic are m
A simple concept that we use to help stay ahead of the curve is the 80/20 rule. Essentially, the 80/20 Rule suggests spending 80% of the time doing the things necessary to move the needle for your business, and the remaining 20% of your time learning.
Meet Hunter! Wilmington Design Co.’s newest Digital Marketing Strategist. She excels with social media marketing to content writing to strategizing PPC.
If you are a small local business, satisfying your customer’s need for immediacy is key and one of the most efficient ways of doing this is by optimizing your Google My Business listing– a local business listing platform where businesses share information
Figuring out and then communicating what truly sets you apart may be a tricky process. As tempting as it sounds, your business simply cannot be all things to all people. Once you unlock and hone your USP, you will be better able to focus your message.
Become a master of persuasion and give your company a competitive advantage with these six scientifically proven principles that affect our decision-making.
