We’ve all seen the websites with banners that slide across the top of the home page, there just one problem… sliders don’t work. It has been proven over and over again that sliders have little to no benefit for your website.
You’ve worked hard. You built out complex marketing campaigns, you’ve hired outside help to consult on best practices, you’ve invested money into advertising, and now the leads are rolling in. So you’ve got all these leads… now what?
Despite the misleading nature, the era of fake news has shed light on marketing strategies that prove to be persuasive and engaging. Looking to make your company’s marketing more novel, emotional, strategic, and shareable? Let’s get started!
Looking back on 2018 has shown us what an amazing journey we have embarked upon this year. Besides all of the great times we spent together doing things like Pizza Thursdays and team outings at local hotspots, we also achieved a lot with our company and o
Our internal deliberation about who serves up the best burgers in Wilmington sparked a slightly different discussion between our designers and developers. To hamburger or not to hamburger when it comes to web design?
You may be thinking…what exactly can children teach us about information seekers as a whole? Well, a lot actually. With varying comfort levels and search strategies, these kids were given the question:
You work hard and spend valuable marketing dollars formulating a strategy that successfully increases awareness for your brand and drives users to your website, but what strategy are you employing once a visitor lands on your page?
At WDC, we find great value in investing in t-shirts as they increase brand name recognition and loyalty. While quantifying the return of a t-shirt may not be as easy as looking at click-through metrics, businesses who overlook this marketing tactic are m
A simple concept that we use to help stay ahead of the curve is the 80/20 rule. Essentially, the 80/20 Rule suggests spending 80% of the time doing the things necessary to move the needle for your business, and the remaining 20% of your time learning.
If you are a small local business, satisfying your customer’s need for immediacy is key and one of the most efficient ways of doing this is by optimizing your Google My Business listing– a local business listing platform where businesses share information
Figuring out and then communicating what truly sets you apart may be a tricky process. As tempting as it sounds, your business simply cannot be all things to all people. Once you unlock and hone your USP, you will be better able to focus your message.
Wilmington Design Co. was recently named as one of the best employers in North Carolina for 2018. The statewide survey and awards program identifies, recognizes and honors the best places of employment in North Carolina.