Almost every industry is affected by seasonality trends. Some parts of the year are busier than others, and this ends up playing a role in your marketing.
Whether designed to complete purchases, collect newsletter sign-ups, or register interest in your product or service, website forms remain one of the most important types of interactions for users on your website.
Is cable TV really dead? With streaming services like Netflix and Hulu taking fame away from cable TV, marketers have had shifted their advertising dollars. We break down the differences between TV ad spend and Digital ad spend.
Google’s release of RankBrain, is one of the biggest updates in its history and has made big waves in determining what results are shown when you initiate a search query.
Wilmington Design Co. was recently named the winner of three American Web Design Awards presented by Graphic Design USA. WDC’s team of designers and web developers were recognized for their outstanding creative work for clients across varying industries.
We’ve all seen the websites with banners that slide across the top of the home page, there just one problem… sliders don’t work. It has been proven over and over again that sliders have little to no benefit for your website.
We all know that Dunder Mifflin has been a struggling paper company for some time. What would we do without our beloved mid-size regional paper supplier? Needless to say, our team is concerned.
It’s well known that colors have a strong correlation to emotions. But did you know that the part of our brain that handles emotions is the same part of the brain that drives human behavior?
Why are your dog’s photos more popular than yours? There are 6 reasons and if you follow theses STEPPS, you’ll know how you can harness them to spread your message. Read More!
You’ve worked hard. You built out complex marketing campaigns, you’ve hired outside help to consult on best practices, you’ve invested money into advertising, and now the leads are rolling in. So you’ve got all these leads… now what?
Despite the misleading nature, the era of fake news has shed light on marketing strategies that prove to be persuasive and engaging. Looking to make your company’s marketing more novel, emotional, strategic, and shareable? Let’s get started!
Although Fyre Festival turned out to be a complete disaster built on the back of fraudulent and nefarious activity, one thing sings the truth–social media is powerful.
This new update will allow you to further optimize your digital footprint with three headlines (when you used to only be able to have two) and added description room.
We have some new faces to our team – and we couldn’t be more excited! To help us continue providing the best services that we can for our clients, we brought on two new incredible team members.
Looking back on 2018 has shown us what an amazing journey we have embarked upon this year. Besides all of the great times we spent together doing things like Pizza Thursdays and team outings at local hotspots, we also achieved a lot with our company and o
At the end of the day, the best time to jumpstart next year’s end of year planning is now. Keep a running list of the lessons you learn from today’s business decisions, however small they may be.
Our internal deliberation about who serves up the best burgers in Wilmington sparked a slightly different discussion between our designers and developers. To hamburger or not to hamburger when it comes to web design?
The doodle is the perfect office tool: I’s user-friendly, it costs next to nothing to adopt and it’s accessible to all of us–not just the artistically inclined.
With the help of heat maps, we as digital marketers are able to form a deeper understanding of user behavior and make changes to your website backed by sizeable data.
You may be thinking…what exactly can children teach us about information seekers as a whole? Well, a lot actually. With varying comfort levels and search strategies, these kids were given the question:
You work hard and spend valuable marketing dollars formulating a strategy that successfully increases awareness for your brand and drives users to your website, but what strategy are you employing once a visitor lands on your page?
At WDC, we find great value in investing in t-shirts as they increase brand name recognition and loyalty. While quantifying the return of a t-shirt may not be as easy as looking at click-through metrics, businesses who overlook this marketing tactic are m
A simple concept that we use to help stay ahead of the curve is the 80/20 rule. Essentially, the 80/20 Rule suggests spending 80% of the time doing the things necessary to move the needle for your business, and the remaining 20% of your time learning.
