News & Journal

You may be thinking…what exactly can children teach us about information seekers as a whole? Well, a lot actually. With varying comfort levels and search strategies, these kids were given the question:

Curious what it takes to create a beautiful and functional website? We share the four main steps in our simplified web design and development process.

You work hard and spend valuable marketing dollars formulating a strategy that successfully increases awareness for your brand and drives users to your website, but what strategy are you employing once a visitor lands on your page?

At WDC, we find great value in investing in t-shirts as they increase brand name recognition and loyalty. While quantifying the return of a t-shirt may not be as easy as looking at click-through metrics, businesses who overlook this marketing tactic are m

A simple concept that we use to help stay ahead of the curve is the 80/20 rule. Essentially, the 80/20 Rule suggests spending 80% of the time doing the things necessary to move the needle for your business, and the remaining 20% of your time learning.

If you are a small local business, satisfying your customer’s need for immediacy is key and one of the most efficient ways of doing this is by optimizing your Google My Business listing– a local business listing platform where businesses share information

Meet Hunter! Wilmington Design Co.’s newest Digital Marketing Strategist. She excels with social media marketing to content writing to strategizing PPC.

Figuring out and then communicating what truly sets you apart may be a tricky process. As tempting as it sounds, your business simply cannot be all things to all people. Once you unlock and hone your USP, you will be better able to focus your message.

Become a master of persuasion and give your company a competitive advantage with these six scientifically proven principles that affect our decision-making.

Wilmington Design Co. is a three-time winner of the 2017-2018 American Web Design Awards competition for their online creative work.

While the amount of searches Google processes each year continues to grow, the way people are searching is drastically changing. Is your business changing with them?

Wilmington Design Co. was recently named as one of the best employers in North Carolina for 2018. The statewide survey and awards program identifies, recognizes and honors the best places of employment in North Carolina.

An emphasis on referrals should be an integral part of your business development plan. Read to find a few areas to focus on so that you can earn more invaluable referrals.

With email being such a saturated marketing channel, the trick is writing emails that people actually feel compelled to open and read.

If you haven’t considered aligning your sales process with more of a farming mentality, your business could have higher profits and sustainability in today’s digital economy.

In today’s digital economy, it takes the designer, developer, strategist, and content creators working together, all playing important key roles in the experience of the user.

If you’re struggling to keep your clients attention, you’re not alone. Typically, a person will leave a web page in under 10 seconds – which isn’t a very long time to convince them that they should be your customer.

Deploying marketing automation tools and techniques allows your sales team to focus their time on leads who are more likely to convert while nurturing the prospects that are at different stages of the buying process.

A redesign of your site can kick off business in the New Year and set the tone for the year.

Find out why these were these the most popular Wilmington Business articles in 2017 & Wilmington Business

Christmas can be a time of recalling happy momories and nostalgia (for most people, that is). here are some interesting traditions that make the holidays specia

For a few years, Google has been encouraging website owners to use HTTPS on their websites. They have added HTTPS to their search algorithm as a positive

Wilmington Design Co. is excited to announce the launch of a brand new website: NestFineGifts.com!

It’s tempting to overthink a new website, including all the flashy bells and whistles. For your customers sake, keep it simple!

Wilmington Design is a five-time WINNER in Graphic Design USA’s 2017 American Graphic Design competition for our print and online creative work.

Wilmington Design Co. is happy to announce that are design team keeps getting bigger with the addition of Casey Davis!

My experience on the other side of the conference room table has given me a customer-centric perspective on how to talk to customers.

A/B testing in the digital world allows businesses large and small to test their marketing assumptions on a small scale before launching on a large scale.

When companies mistakenly think that operating an online store means they can skip the grunt work.

Brand imagery, logos, taglines, and overall marketing should tell target customers exactly what they need to know in the most succinct way possible.