With the help of heat maps, we as digital marketers are able to form a deeper understanding of user behavior and make changes to your website backed by sizeable data.
You may be thinking…what exactly can children teach us about information seekers as a whole? Well, a lot actually. With varying comfort levels and search strategies, these kids were given the question:
You work hard and spend valuable marketing dollars formulating a strategy that successfully increases awareness for your brand and drives users to your website, but what strategy are you employing once a visitor lands on your page?
At WDC, we find great value in investing in t-shirts as they increase brand name recognition and loyalty. While quantifying the return of a t-shirt may not be as easy as looking at click-through metrics, businesses who overlook this marketing tactic are m
A simple concept that we use to help stay ahead of the curve is the 80/20 rule. Essentially, the 80/20 Rule suggests spending 80% of the time doing the things necessary to move the needle for your business, and the remaining 20% of your time learning.
If you are a small local business, satisfying your customer’s need for immediacy is key and one of the most efficient ways of doing this is by optimizing your Google My Business listing– a local business listing platform where businesses share information
Meet Hunter! Wilmington Design Co.’s newest Digital Marketing Strategist. She excels with social media marketing to content writing to strategizing PPC.
Figuring out and then communicating what truly sets you apart may be a tricky process. As tempting as it sounds, your business simply cannot be all things to all people. Once you unlock and hone your USP, you will be better able to focus your message.
Become a master of persuasion and give your company a competitive advantage with these six scientifically proven principles that affect our decision-making.
While the amount of searches Google processes each year continues to grow, the way people are searching is drastically changing. Is your business changing with them?
Wilmington Design Co. was recently named as one of the best employers in North Carolina for 2018. The statewide survey and awards program identifies, recognizes and honors the best places of employment in North Carolina.
An emphasis on referrals should be an integral part of your business development plan. Read to find a few areas to focus on so that you can earn more invaluable referrals.
If you haven’t considered aligning your sales process with more of a farming mentality, your business could have higher profits and sustainability in today’s digital economy.
In today’s digital economy, it takes the designer, developer, strategist, and content creators working together, all playing important key roles in the experience of the user.
If you’re struggling to keep your clients attention, you’re not alone. Typically, a person will leave a web page in under 10 seconds – which isn’t a very long time to convince them that they should be your customer.
Deploying marketing automation tools and techniques allows your sales team to focus their time on leads who are more likely to convert while nurturing the prospects that are at different stages of the buying process.
Christmas can be a time of recalling happy momories and nostalgia (for most people, that is). here are some interesting traditions that make the holidays specia
For a few years, Google has been encouraging website owners to use HTTPS on their websites. They have added HTTPS to their search algorithm as a positive
A/B testing in the digital world allows businesses large and small to test their marketing assumptions on a small scale before launching on a large scale.
