News & Journal

The 80/20 Rule for Smart Business Growth

Hunter Rimmer

Things are changing so fast these days and most of us could agree that technological improvements and the ever-changing demands of consumers within the past decade have made a drastic impact in the way we conduct business today. In order to capitalize on these...
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Satisfying Our Need for Immediacy | Google My Business

Hunter Rimmer

It comes as no surprise that as a society we all want answers, products, information, and services without skipping a beat. We sigh in frustration when retailers don’t offer same-day delivery, give up when web pages lag, and growl with impatience when misinformation is...
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A Growing Digital Marketing Team!

Leah DeMasters

Meet Hunter! After studying at Appalachian State University in the Blue Ridge Mountains, Hunter went on to work as a Logistics and Program Coordinator for a diving and sailing company, spending three months working and traveling by sailboat in the Leeward Islands. Upon returning home to...
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USP - Give Me A Reason To Do Business With You

Leah DeMasters

To effectively sell your product or service you need to be able to define what it is that you do. This may seem like a no-brainer but all too often in our business we have meetings with potential clients and they have a hard...
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Using the "Science of Persuasion" for Your Business

Leah DeMasters

Everyone wants to become a master of persuasion. There are seemingly endless books and online forums devoted to the topic. About sixty years ago, psychologists began to study the art of persuasion, and launch their own studies to figure out what exactly makes people...
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Wilmington Design 3X Winner In National Web Design Awards Competition

Leah DeMasters

Wilmington Design Co. is a three-time winner of the 2017-2018 American Web Design Awards competition for their online creative work for local and regional clients. This is the sixth consecutive year Wilmington Design has been recognized by Graphic Design USA, but it’s the first...
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The Rise of "No-Click Search Results"

Leah DeMasters

Google processes more than 1.2 trillion Google searches every year. This means people around the world perform more than 40,000 unique searches every second and more than 3.5 billion searches per day. The way people are performing these searches, however, has drastically changed in the last...
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Wilmington Design Company Named One of North Carolina's Best Employers

Leah DeMasters

Wilmington Design Co. was recently named as one of the Best Employers in North Carolina for 2018. The statewide survey and awards program identifies, recognizes and honors the best places of employment in North Carolina. The list of the Best Employers in North Carolina...
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Business Referrals: Are You Missing An Opportunity?

Leah DeMasters

When one of my close friends reaches out to recommend that I try their new favorite shop or restaurant, I'm sure to listen and go out of my way to check it out. There is nothing more trustworthy and convincing than a sincere endorsement...
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4 Types of Emails That I Actually Open and Why

Bill Hunter

Email marketing has taken a back seat in recent years to newer digital marketing channels such as Facebook, Instagram, LinkedIn & Google. However, marketing and sales teams all around the world are still using email to drive results. In the early days of email marketing,...
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