News & Journal

Color Me Impressed: Putting Color to Work for your Brand

Nick Fischer

It’s well known that colors have a strong correlation to emotions. But did you know that the part of our brain that handles emotions is the same part of the brain that drives human behavior? That means that if you can generate an emotional...
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Breaking The Internet: 6 Ways Social Influence Can Grow Your Brand

Michael Waverka

Why are your dog's photos more popular than yours? How come a little British boy received over 860 million video views after he stated, "Charlie bit me". How does some content spread like wildfire across the internet? New York Time Best Selling Author and...
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The ABCs of CRMs

Nick Fischer

You've worked hard. You built out complex marketing campaigns, you've hired outside help to consult on best practices, you've invested money into advertising, and now the leads are rolling in. So you've got all these leads... now what? This is where the rubber meets the...
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FAKE NEWS! Read All About It

Leah DeMasters

What A Marketer Can Learn From Fake News When breaking down the controversial success of fake news, let's put our moral and political agendas aside and take a moment to think from the modern marketer's perspective. Despite the misleading nature, the era of fake news...
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The Power of Instagram: What Digital Marketers Learned From Fyre Festival

Hunter Rimmer

For those who haven't followed the fiasco, or seen the recent documentaries released by Netflix and Hulu, Fyre Festival was to be an immersive and luxurious music festival experience, the so-called "Coachella of the Caribbean", and a true-to-form disrupter of the entertainment industry. In the...
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Google Ads are Changing For the Better. Here's How to Keep Up...

Leah DeMasters

Once again, Google is switching it up. If there’s one area in which they particularly excel, it’s keeping digital marketers on their toes. If you’re already incorporating Google text ads into your marketing mix, get excited. This new update will allow you to further optimize...
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We've Optimized Our Digital Marketing Team!

Leah DeMasters

We have some new faces to our team – and we couldn’t be more excited! To help us continue providing the best services that we can for our clients, we brought on two new incredible team members. Each of them, already hitting the ground running,...
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Our Year In Review

Leah DeMasters

It's the time of year to reflect, reset, and refresh our business strategy. We got together as a team, kick backed, poured a mug of something heart-warming, and did a little thinking over the past 52 weeks. Looking back on 2018 has shown us what...
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Digital Marketing's Invisible Fence

Leah DeMasters

Can location-based marketing help your business? When you hear "invisible fence," you probably think of your sweet dog, sitting on the edge of your driveway, not daring to go any further. You've mapped out a perimeter around your property, and he's learned over time that...
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Christmas in July: Your Holiday Marketing Timeline

Leah DeMasters

According to the National Retail Federation, holiday shopping rakes in more than $465 billion a year in nationwide spending! This cheery and generous season is a top revenue driver across so many industries, keeping businesses small and large profitable into the new year. If...
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