News & Journal

Don't Rely On Luck for Your Marketing - Are You Investing Or Gambling?

Hunter Rimmer

Put data to work to inform your decision-making “Don’t rely on luck” - This is the mantra of Ben Lerer, founder of Thrillist, the wildly popular online media site that covers local food, drink, travel, and entertainment across the country. Ben is known for insisting...
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Is Your Phone Listening?

Leah DeMasters

It’s no wonder we love our smartphones. They’re wonderfully brilliant, make life a bit easier, and continue to advance with features like facial recognition, waterproof design, and high-resolution cameras that rival professional photography. With each new feature, our infatuation grows, but somewhere along the...
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šŸ”„Emoji MarketingšŸ”„

Leah DeMasters

Since their introduction to the world, emojis have become much more than quirky icons shared with friends. They have quickly been coined their own modern language, replacing words in a clear and effective manner.  When it comes to marketing, emojis not only have the potential...
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Planning Your Marketing for Seasonality

Nick Fischer

Almost every industry is affected by seasonality trends. Some parts of the year are busier than others, and this ends up playing a role in your workloads. If you’ve been involved in your business vertical long enough, you’re sure to know when the busy...
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People Hate Filling Out Forms - Here are 5 ways to simplify

Leah DeMasters

Whether designed to complete purchases, collect newsletter sign-ups, or register interest in your product or service, website forms remain one of the most important types of interactions for users on your website.  Since these forms typically connect web visitors with their end goal, user experience,...
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Remember When We Used to Watch TV?

Hunter Rimmer

Breaking Down TV Ad Spend vs. Digital Ad Spend If video killed the radio star, could digital kill off TV for good? Perhaps. Sixty-one percent of young adults in the United States say the primary way they watch TV is through streaming services like Netflix,...
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We're Doing Something Right! Best NC Employer 2019

Leah DeMasters

Wilmington Design Co. Named one of the 2019 Best Employers in North Carolina. Wilmington Design Company was recently named as one of the 2019 Best Employers in North Carolina by Business North Carolina Magazine. As a back-to-back winner of the award, Wilmington Design Company takes pride...
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Old School - The Hidden Value of Handwritten Notes

Leah DeMasters

Electronic communication has become second nature to so many of us in this ‘wired world’ we live in. Our days are filled with tweets, posts, emails, and text messages because they are so much more accessible and aligned with the fast-paced world than the...
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What the Heck is Google RankBrain?

Michael Waverka

Google is easily the most trusted source for online information in the world. We rely on the search engine for just about everything from restaurant recommendations and weather forecasts to song lyrics and self-diagnosis. Ever wonder how the search platform consistently delivers trusted and...
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WDC Receives 3 American Web Design Awards

Hunter Rimmer

Wilmington Design Co. was recently named the winner of three American Web Design Awards presented by Graphic Design USA. WDC’s team of designers and web developers were recognized for their outstanding creative work for clients across varying industries. "It's super exciting to have our...
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