News & Journal

Out With The Old, In With The New - Agile Marketing for Real Estate

Leah DeMasters

With technology drastically changing, it is no surprise that 84% of homebuyers found online information to be a crucial part of their house search. On that same note:  78% of marketers with social media accounts have reported increased traffic to their website.  According to the National...
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4 Signs That You've Outgrown Your DIY Website

Leah DeMasters

We see ads for new tools every day that promise to help build a perfect, seamless website - at a low cost or completely free. If you’re a new business then you have likely considered using an affordable website builder. It helps get the basic...
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All is Dwell With Your Website

Michael Waverka

Dwell Time: An Important Metric You’re Not Measuring Dwell time, the amount of time a user spends on your page before going back to the search results to find something else is an important user experience metric. It gives website owners an idea of how...
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Don't Rely On Luck for Your Marketing - Are You Investing Or Gambling?

Hunter Rimmer

Put data to work to inform your decision-making “Don’t rely on luck” - This is the mantra of Ben Lerer, founder of Thrillist, the wildly popular online media site that covers local food, drink, travel, and entertainment across the country. Ben is known for insisting...
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Is Your Phone Listening?

Leah DeMasters

It’s no wonder we love our smartphones. They’re wonderfully brilliant, make life a bit easier, and continue to advance with features like facial recognition, waterproof design, and high-resolution cameras that rival professional photography. With each new feature, our infatuation grows, but somewhere along the...
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šŸ”„Emoji MarketingšŸ”„

Leah DeMasters

Since their introduction to the world, emojis have become much more than quirky icons shared with friends. They have quickly been coined their own modern language, replacing words in a clear and effective manner.  When it comes to marketing, emojis not only have the potential...
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Planning Your Marketing for Seasonality

Nick Fischer

Almost every industry is affected by seasonality trends. Some parts of the year are busier than others, and this ends up playing a role in your workloads. If you’ve been involved in your business vertical long enough, you’re sure to know when the busy...
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People Hate Filling Out Forms - Here are 5 ways to simplify

Leah DeMasters

Whether designed to complete purchases, collect newsletter sign-ups, or register interest in your product or service, website forms remain one of the most important types of interactions for users on your website.  Since these forms typically connect web visitors with their end goal, user experience,...
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Remember When We Used to Watch TV?

Hunter Rimmer

Breaking Down TV Ad Spend vs. Digital Ad Spend If video killed the radio star, could digital kill off TV for good? Perhaps. Sixty-one percent of young adults in the United States say the primary way they watch TV is through streaming services like Netflix,...
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We're Doing Something Right! Best NC Employer 2019

Leah DeMasters

Wilmington Design Co. Named one of the 2019 Best Employers in North Carolina. Wilmington Design Company was recently named as one of the 2019 Best Employers in North Carolina by Business North Carolina Magazine. As a back-to-back winner of the award, Wilmington Design Company takes pride...
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