News & Journal

Would Don Draper have A/B tested?

Leah DeMasters

In the age of digital innovation, marketing experimentation is just one click of a mouse away. Digital tools allow companies to test their campaign ideas quickly and relatively cheaply to measure their effectiveness across a variety of channels. Long gone are the Mad-Men style, glory days...
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Online vs. In Store: Hard Work Makes All The Difference

Matt Morin

Twenty-three years ago, the first ecommerce transaction in the history of the internet took place. A site called Netmarket had figured out how to use encryption to sell music CD's. Pizza Hut began selling pizzas online soon afterward. A couple months later, a Wall...
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STOP! The Simple Lessons Road Signs Teach Us About Branding

Leah DeMasters

Stop. Yield. Do Not Enter. One Way.. Road signs are the ultimate example of simplicity in communication. They express their respective messages in the absolute quickest way possible, with their shapes and colors often imparting meaning without any text at all. A stop sign, for example,...
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Don't Set It And Forget It | Analyze It & Improve It

Matt Morin

I'll never forget the king of infomercials, Ron Popeil. I remember watching endless demonstrations for one of his many catchy kitchen appliances, the Showtime Rotisserie, and Ron making the crowd repeat again and again, "Set it, and forget it!" The cooker worked by simply turning...
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If Social Media Is a Cocktail Party, Is your Business a Wallflower?

Leah DeMasters

Last month, we completed our very first local business audit. If you didn't get the chance to read our first article about it, allow me to fill you in: we were pretty surprised by the results. We studied more than 275 businesses across 20 industries...
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We Surveyed Over 275 Local Businesses: What We Found Might Surprise You!

Bill Hunter

A few months ago, I found myself reflecting on the objectives of marketing. Companies large and small consistently spend thousands of dollars on their marketing efforts. They emphasize growing brand awareness and targeting new customers. We spend our days working on marketing strategies, figuring...
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Don't Let The DIY Craze Hijack Your Marketing

Bill Hunter

Last week, I was talking with our digital marketing manager, Leah DeMasters, about her quest to renovate her newly-purchased home. Leah recently moved, and she decided to take on the majority of the renovation process in a large-scale DIY experiment. She painted her own walls...
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NC Insurance Agent Launches New Rate Comparison Site

Matt Morin

We are excited to announce the launch of a brand new website: ShopMyRate.com! The goal of ShopMyRate.com is to provide North Carolina homeowners a simple way to find out if they qualify for a lower home insurance rate. By answering three quick questions: County Home...
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Friendly Is Free!

Leah DeMasters

My family and I visit the same Mexican restaurant at least once every week. Sometimes they're out of my favorite beer, sometimes the music is a little too loud, and sometimes the wait for the food is excruciating. But we keep coming back, week after...
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Leaders are Readers: Summer 2017 Reading List (Part I)

Leah DeMasters

Summer has officially begun, and that probably means you're going to need something to read at the beach or in your backyard as you’re kicking back and enjoying beautiful Wilmington. Whether reading is already a way of life for you or you’re looking to...
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