News & Journal

Wilmington Design 3X Winner In National Web Design Awards Competition

Leah DeMasters

Wilmington Design Co. is a three-time winner of the 2017-2018 American Web Design Awards competition for their online creative work for local and regional clients. This is the sixth consecutive year Wilmington Design has been recognized by Graphic Design USA, but it’s the first...
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The Rise of "No-Click Search Results"

Leah DeMasters

Google processes more than 1.2 trillion Google searches every year. This means people around the world perform more than 40,000 unique searches every second and more than 3.5 billion searches per day. The way people are performing these searches, however, has drastically changed in the last...
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Wilmington Design Company Named One of North Carolina's Best Employers

Leah DeMasters

Wilmington Design Co. was recently named as one of the Best Employers in North Carolina for 2018. The statewide survey and awards program identifies, recognizes and honors the best places of employment in North Carolina. The list of the Best Employers in North Carolina...
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Business Referrals: Are You Missing An Opportunity?

Leah DeMasters

When one of my close friends reaches out to recommend that I try their new favorite shop or restaurant, I'm sure to listen and go out of my way to check it out. There is nothing more trustworthy and convincing than a sincere endorsement...
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4 Types of Emails That I Actually Open and Why

Bill Hunter

Email marketing has taken a back seat in recent years to newer digital marketing channels such as Facebook, Instagram, LinkedIn & Google. However, marketing and sales teams all around the world are still using email to drive results. In the early days of email marketing,...
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Farming vs. Hunting | The Future of Sales & Marketing

Leah DeMasters

We all know someone who has a green thumb. They painstakingly water and fertilize… and, sure enough, their fresh flowers and plants are always greener and make everyone else jealous.  In the same way, in any marketing or sales office, there’s always an employee who...
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All Design Is User Experience (UX) Design

Leah DeMasters

Imagine walking into your favorite restaurant. You're greeted with a friendly smile and led to your favorite table in the corner. The kind waitstaff brings you a delectable meal fresh from the kitchen. Can you attribute your happiness to a specific person in that...
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Marketing to the Short Attention-Span

Bill Hunter

We're easily distracted these days. According to a recent study the average person picks up their phone more than 150 times a day with over 2,600 touch interactions. Holding attention in the digital world is difficult. In fact, it's gotten so bad that our...
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73% of B2B Leads Are NOT Sales-Ready - What You Can Do About It

Leah DeMasters

According to a recent study, 73% of all B2B leads are NOT sales-ready. That same study also found 65% of B2B marketers have not established lead nurturing campaigns, despite a demonstrated 35% lift in lead generation ROI. What can you do to help educate...
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New Year, New Design: 5 Important Reasons To Update Your Website

Leah DeMasters

The renewed excitement that comes with the dawning of a new year is infectious. It’s time to channel that energy and formulate New Years Resolutions for your website. You may know you need a redesign and have been putting it off for months, or...
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