News & Journal

If Social Media Is a Cocktail Party, Is your Business a Wallflower?

Leah DeMasters

Last month, we completed our very first local business audit. If you didn’t get the chance to read our first article about it, allow me to fill you in: we were pretty surprised by the results. We studied more than 275 businesses across 20 industries...
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We Surveyed Over 275 Local Businesses: What We Found Might Surprise You!

Bill Hunter

A few months ago, I found myself reflecting on the objectives of marketing. Companies large and small consistently spend thousands of dollars on their marketing efforts. They emphasize growing brand awareness and targeting new customers. We spend our days working on marketing strategies, figuring...
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Don't Let The DIY Craze Hijack Your Marketing

Bill Hunter

Last week, I was talking with our digital marketing manager, Leah DeMasters, about her quest to renovate her newly-purchased home. Leah recently moved, and she decided to take on the majority of the renovation process in a large-scale DIY experiment. She painted her own walls...
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NC Insurance Agent Launches New Rate Comparison Site

Matt Morin

We are excited to announce the launch of a brand new website: ShopMyRate.com! The goal of ShopMyRate.com is to provide North Carolina homeowners a simple way to find out if they qualify for a lower home insurance rate. By answering three quick questions: County Home...
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Friendly Is Free!

Leah DeMasters

My family and I visit the same Mexican restaurant at least once every week. Sometimes they're out of my favorite beer, sometimes the music is a little too loud, and sometimes the wait for the food is excruciating. But we keep coming back, week after...
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Leaders are Readers: Summer 2017 Reading List (Part I)

Leah DeMasters

Summer has officially begun, and that probably means you're going to need something to read at the beach or in your backyard as you’re kicking back and enjoying beautiful Wilmington. Whether reading is already a way of life for you or you’re looking to...
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SERPS Up!

Matt Morin

No, this is not an article about the surfing conditions, even though it is that time of year for some killer waves off of our beautiful local beaches in Wilmington. A SERP, Search Engine Results Page, is very important to your business and its...
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WDC Adds New Project Manager

Leah DeMasters

  Meet Konni Johnson Konni's talents did not go unseen by Wilmington Design Company. Her meticulous organizational skills, project management expertise, and her experience within customer relations, makes her an unstoppable force as the Project Manager. Originally born and raised in the midwest, she is now fully immersed...
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"My Pleasure" Why Customer Lingo Matters

Leah DeMasters

Chick-fil-A is dominating the fast food industry. The company generates more revenue per restaurant than any other fast-food chain in the US, according to QSR magazine. Chick-fil-A's average sales per restaurant in 2014 was $3.1 million. Its fried-chicken competitor KFC sold $960,000 per restaurant that...
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New Website Launch

Leah DeMasters

The Veterans Accessing Services thru Transportation (VAST), is an organization that makes it easier for U.S. veterans, active service members, and military families to learn about and access local transportation. Vast, is an affiliate of the Fayetteville Area System of Transit (FAST) under the...
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