News & Journal

The ABCs of CRMs

Nick Fischer

You've worked hard. You built out complex marketing campaigns, you've hired outside help to consult on best practices, you've invested money into advertising, and now the leads are rolling in. So you've got all these leads... now what? This is where the rubber meets the...
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FAKE NEWS! Read All About It

Leah DeMasters

What A Marketer Can Learn From Fake News When breaking down the controversial success of fake news, let's put our moral and political agendas aside and take a moment to think from the modern marketer's perspective. Despite the misleading nature, the era of fake news...
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The Power of Instagram: What Digital Marketers Learned From Fyre Festival

Hunter Rimmer

For those who haven't followed the fiasco, or seen the recent documentaries released by Netflix and Hulu, Fyre Festival was to be an immersive and luxurious music festival experience, the so-called "Coachella of the Caribbean", and a true-to-form disrupter of the entertainment industry. In the...
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Google Ads are Changing For the Better. Here's How to Keep Up...

Leah DeMasters

Once again, Google is switching it up. If there’s one area in which they particularly excel, it’s keeping digital marketers on their toes. If you’re already incorporating Google text ads into your marketing mix, get excited. This new update will allow you to further optimize...
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We've Optimized Our Digital Marketing Team!

Leah DeMasters

We have some new faces to our team – and we couldn’t be more excited! To help us continue providing the best services that we can for our clients, we brought on two new incredible team members. Each of them, already hitting the ground running,...
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Our Year In Review

Leah DeMasters

It's the time of year to reflect, reset, and refresh our business strategy. We got together as a team, kick backed, poured a mug of something heart-warming, and did a little thinking over the past 52 weeks. Looking back on 2018 has shown us what...
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Digital Marketing's Invisible Fence

Leah DeMasters

Can location-based marketing help your business? When you hear "invisible fence," you probably think of your sweet dog, sitting on the edge of your driveway, not daring to go any further. You've mapped out a perimeter around your property, and he's learned over time that...
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Christmas in July: Your Holiday Marketing Timeline

Leah DeMasters

According to the National Retail Federation, holiday shopping rakes in more than $465 billion a year in nationwide spending! This cheery and generous season is a top revenue driver across so many industries, keeping businesses small and large profitable into the new year. If...
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Data Is More Useful With Visualization

Leah DeMasters

Many people will admit to losing focus as they skim through lengthy text in books, articles, and emails, then needing to read it several more times again to fully comprehend what is being said. However, just because forgetting is a human phenomenon, it doesn't...
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The Struggle Bus: In-House Marketing

Hunter Rimmer

  All aboard the struggle bus. When it comes to the core business practice that is marketing, most small businesses will admit they face a serious uphill battle. Unsure where to start, what needs to be done, and who will take on the responsibilities can leave...
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