News & Journal

4 Reasons Why Your Website Doesn't Need an Image Slider

Nick Fischer

We’ve all seen the websites with banners that slide across the top of the home page. They scroll through multiple images to try and draw our attention on all the top reasons to do business with them. Usually, these images are filled with the...
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How To Save Dunder Mifflin: 3 Strategies to Save the Paper Provider

Nick Fischer

We all know that Dunder Mifflin has been a struggling paper company for some time. What would we do without our beloved mid-size regional paper supplier? Needless to say, our team is concerned. We’ve spent some time “analyzing” (binge-ing) The Office and have a...
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Color Me Impressed: Putting Color to Work for your Brand

Nick Fischer

It’s well known that colors have a strong correlation to emotions. But did you know that the part of our brain that handles emotions is the same part of the brain that drives human behavior? That means that if you can generate an emotional...
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Breaking The Internet: 6 Ways Social Influence Can Grow Your Brand

Michael Waverka

  Why are your dog's photos more popular than yours? How come a little British boy received over 860 million video views after he stated, "Charlie bit me". How does some content spread like wildfire across the internet? New York Time Best Selling Author and Wharton...
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The ABCs of CRMs

Nick Fischer

You've worked hard. You built out complex marketing campaigns, you've hired outside help to consult on best practices, you've invested money into advertising, and now the leads are rolling in. So you've got all these leads... now what? This is where the rubber meets the...
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FAKE NEWS! Read All About It

Leah DeMasters

What A Marketer Can Learn From Fake News When breaking down the controversial success of fake news, let's put our moral and political agendas aside and take a moment to think from the modern marketer's perspective. Despite the misleading nature, the era of fake news...
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The Power of Instagram: What Digital Marketers Learned From Fyre Festival

Hunter Rimmer

For those who haven't followed the fiasco, or seen the recent documentaries released by Netflix and Hulu, Fyre Festival was to be an immersive and luxurious music festival experience, the so-called "Coachella of the Caribbean", and a true-to-form disrupter of the entertainment industry. In the...
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Google Ads are Changing For the Better. Here's How to Keep Up...

Leah DeMasters

Once again, Google is switching it up. If there’s one area in which they particularly excel, it’s keeping digital marketers on their toes. If you’re already incorporating Google text ads into your marketing mix, get excited. This new update will allow you to further optimize...
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We've Optimized Our Digital Marketing Team!

Leah DeMasters

We have some new faces to our team – and we couldn’t be more excited! To help us continue providing the best services that we can for our clients, we brought on two new incredible team members. Each of them, already hitting the ground running,...
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Our Year In Review

Leah DeMasters

It's the time of year to reflect, reset, and refresh our business strategy. We got together as a team, kick backed, poured a mug of something heart-warming, and did a little thinking over the past 52 weeks. Looking back on 2018 has shown us what...
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