News & Journal

Business Referrals: Are You Missing An Opportunity?

Leah DeMasters

When one of my close friends reaches out to recommend that I try their new favorite shop or restaurant, I'm sure to listen and go out of my way to check it out. There is nothing more trustworthy and convincing than a sincere endorsement...
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4 Types of Emails That I Actually Open and Why

Bill Hunter

Email marketing has taken a back seat in recent years to newer digital marketing channels such as Facebook, Instagram, LinkedIn & Google. However, marketing and sales teams all around the world are still using email to drive results. In the early days of email marketing,...
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Farming vs. Hunting | The Future of Sales & Marketing

Leah DeMasters

We all know someone who has a green thumb. They painstakingly water and fertilize… and, sure enough, their fresh flowers and plants are always greener and make everyone else jealous.  In the same way, in any marketing or sales office, there’s always an employee who...
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All Design Is User Experience (UX) Design

Leah DeMasters

Imagine walking into your favorite restaurant. You're greeted with a friendly smile and led to your favorite table in the corner. The kind waitstaff brings you a delectable meal fresh from the kitchen. Can you attribute your happiness to a specific person in that...
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Marketing to the Short Attention-Span

Bill Hunter

We're easily distracted these days. According to a recent study the average person picks up their phone more than 150 times a day with over 2,600 touch interactions. Holding attention in the digital world is difficult. In fact, it's gotten so bad that our...
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73% of B2B Leads Are NOT Sales-Ready - What You Can Do About It

Leah DeMasters

According to a recent study, 73% of all B2B leads are NOT sales-ready. That same study also found 65% of B2B marketers have not established lead nurturing campaigns, despite a demonstrated 35% lift in lead generation ROI. What can you do to help educate...
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New Year, New Design: 5 Important Reasons To Update Your Website

Leah DeMasters

The renewed excitement that comes with the dawning of a new year is infectious. It’s time to channel that energy and formulate New Years Resolutions for your website. You may know you need a redesign and have been putting it off for months, or...
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Why were these our most read insight articles in 2017?

Leah DeMasters

Before we begin to accelerate into the new year, we thought that it would be interesting to pause and take a look back through the Insight articles that we posted in The Wilmington Business Journal in 2017. Our articles covered a range of marketing and...
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Our 16 Favorite Holiday Traditions!

Carolyn Pikoulas

Christmas can be a time of recalling happy memories and nostalgia (for most people, that is). Here are some interesting traditions that make the holidays extra special for our team members... Konni Mike, Peyton and I find a night to make hot chocolate &...
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Local Boutique Launches New Website

Leah DeMasters

We are excited to announce the relaunch of a brand new e-Commerce website for  NestFineGifts.com! Nest Fine Gifts and Interiors is a unique home furnishings boutique located in Wilmington, North Carolina. They are a premier provider of interior design and decorating services. This boutique offers...
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