News & Journal

How To Rank Higher: The Big 3 SEO Buckets

Michael Waverka

There are 3.5 billion searches a day on Google, which means there are probably hundreds of people searching for what your business is selling right now. We can all agree that it’s important for your business to be found by new customers. After all, it’s...
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How to Sell New Homes during a Pandemic (with 17 Ideas)

Bill Hunter

Before we dive in, a disclaimer: We acknowledge that this is a challenging time for everyone, and all businesses should take the appropriate steps to protect themselves, their staff, and the greater community.  Now, onto our first piece of advice: Don’t panic. The real estate market...
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3 Simple A/B Testing Examples You Can Implement Right Now

Hunter Rimmer

If you’re not A/B testing when it comes to your marketing content, you are leaving valuable dollars on the table. A/B testing is the best way to increase conversions, test assumptions, gain audience behavior insight, and make data-driven decisions that move the needle for...
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How to Measure the Effectiveness of Your Marketing

Nick Fischer

Marketing channels are not all created equal. And the value of each inbound channel, campaign, and ad will vary for every business. There is no “one-size-fits-all” or a “silver bullet” style of campaign that is effective across the board. Depending on your vertical, your...
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Messenger Marketing | Improve Service, Boost Engagement & Drive Sales

Hunter Rimmer

With the holiday season rapidly approaching, now is the time to invest the effort and energy needed to improve your business’s social media marketing strategy and how you communicate with your customers.  When businesses only think about their social media strategy in terms of the...
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Out With The Old, In With The New - Agile Marketing for Real Estate

Hunter Rimmer

With technology drastically changing, it is no surprise that 84% of homebuyers found online information to be a crucial part of their house search. On that same note:  78% of marketers with social media accounts have reported increased traffic to their website.  According to the National...
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4 Signs That You've Outgrown Your DIY Website

Hunter Rimmer

We see ads for new tools every day that promise to help build a perfect, seamless website - at a low cost or completely free. If you’re a new business then you have likely considered using an affordable website builder. It helps get the basic...
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All is Dwell With Your Website

Michael Waverka

Dwell Time: An Important Metric You’re Not Measuring Dwell time, the amount of time a user spends on your page before going back to the search results to find something else is an important user experience metric. It gives website owners an idea of how...
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Don't Rely On Luck for Your Marketing - Are You Investing Or Gambling?

Hunter Rimmer

Put data to work to inform your decision-making “Don’t rely on luck” - This is the mantra of Ben Lerer, founder of Thrillist, the wildly popular online media site that covers local food, drink, travel, and entertainment across the country. Ben is known for insisting...
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Is Your Phone Listening?

Bill Hunter

It’s no wonder we love our smartphones. They’re wonderfully brilliant, make life a bit easier, and continue to advance with features like facial recognition, waterproof design, and high-resolution cameras that rival professional photography. With each new feature, our infatuation grows, but somewhere along the...
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