News & Journal

Your Customers Are Seeking Simplicity - Don't Disappoint

Bill Hunter

Leonardo da Vinci coined the famous mantra, "Simplicity is the ultimate sophistication." The phrase has been a favorite of leaders around the world for years, thanks to its easy application to just about everything under the sun, especially when it comes to business. When you...
Read More

Winner, Winner! WDC Team Wins 5 National Design Awards

Leah DeMasters

Wilmington Design Co. is a five-time winner in Graphic Design USA's 2017 American Graphic Design competition for our print and online creative work for local and regional clients including; Eastern Carolina Dental, Anlyan & Hively, Nest Fine Gifts, and Twisted Lemon Boxes. This is the...
Read More

Our Design Team Keeps Getting Bigger

Leah DeMasters

Meet Casey! Casey's strong background and decorated experience in web design caught the eye of the Wilmington Design team. Living on the Virginia coast most of her life, she took a job as an Associate Interactive Designer in Blacksburg, Virginia. After working in the mountains...
Read More

Would You Do Business With You?

Bill Hunter

Before founding Wilmington Design Company in 2003, I owned and operated a manufacturing company for more than 17 years. During that time, I worked with a few different ad agencies and design firms. I discovered that each of the firms seemed to share a...
Read More

Would Don Draper have A/B tested?

Leah DeMasters

In the age of digital innovation, marketing experimentation is just one click of a mouse away. Digital tools allow companies to test their campaign ideas quickly and relatively cheaply to measure their effectiveness across a variety of channels. Long gone are the Mad-Men style, glory days...
Read More

Online vs. In Store: Hard Work Makes All The Difference

Bill Hunter

Twenty-three years ago, the first ecommerce transaction in the history of the internet took place. A site called Netmarket had figured out how to use encryption to sell music CD's. Pizza Hut began selling pizzas online soon afterward. A couple months later, a Wall...
Read More

STOP! The Simple Lessons Road Signs Teach Us About Branding

Leah DeMasters

Stop. Yield. Do Not Enter. One Way.. Road signs are the ultimate example of simplicity in communication. They express their respective messages in the absolute quickest way possible, with their shapes and colors often imparting meaning without any text at all. A stop sign, for example,...
Read More

Don't Set It And Forget It | Analyze It & Improve It

Bill Hunter

I'll never forget the king of infomercials, Ron Popeil. I remember watching endless demonstrations for one of his many catchy kitchen appliances, the Showtime Rotisserie, and Ron making the crowd repeat again and again, "Set it, and forget it!" The cooker worked by simply turning...
Read More

If Social Media Is a Cocktail Party, Is your Business a Wallflower?

Leah DeMasters

Last month, we completed our very first local business audit. If you didn't get the chance to read our first article about it, allow me to fill you in: we were pretty surprised by the results. We studied more than 275 businesses across 20 industries...
Read More

We Surveyed Over 275 Local Businesses: What We Found Might Surprise You!

Bill Hunter

A few months ago, I found myself reflecting on the objectives of marketing. Companies large and small consistently spend thousands of dollars on their marketing efforts. They emphasize growing brand awareness and targeting new customers. We spend our days working on marketing strategies, figuring...
Read More