News & Journal

73% of B2B Leads Are NOT Sales-Ready - What You Can Do About It

Leah DeMasters

According to a recent study, 73% of all B2B leads are NOT sales-ready. That same study also found 65% of B2B marketers have not established lead nurturing campaigns, despite a demonstrated 35% lift in lead generation ROI. What can you do to help educate...
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New Year, New Design: 5 Important Reasons To Update Your Website

Leah DeMasters

The renewed excitement that comes with the dawning of a new year is infectious. It’s time to channel that energy and formulate New Years Resolutions for your website. You may know you need a redesign and have been putting it off for months, or...
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Why were these our most read insight articles in 2017?

Leah DeMasters

Before we begin to accelerate into the new year, we thought that it would be interesting to pause and take a look back through the Insight articles that we posted in The Wilmington Business Journal in 2017. Our articles covered a range of marketing and...
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Our 16 Favorite Holiday Traditions!

Carolyn Pikoulas

Christmas can be a time of recalling happy memories and nostalgia (for most people, that is). Here are some interesting traditions that make the holidays extra special for our team members... Konni Mike, Peyton and I find a night to make hot chocolate &...
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Local Boutique Launches New Website

Leah DeMasters

We are excited to announce the relaunch of a brand new e-Commerce website for  NestFineGifts.com! Nest Fine Gifts and Interiors is a unique home furnishings boutique located in Wilmington, North Carolina. They are a premier provider of interior design and decorating services. This boutique offers...
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Your Customers Are Seeking Simplicity - Don't Disappoint

Bill Hunter

Leonardo da Vinci coined the famous mantra, "Simplicity is the ultimate sophistication." The phrase has been a favorite of leaders around the world for years, thanks to its easy application to just about everything under the sun, especially when it comes to business. When you...
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Winner, Winner! WDC Team Wins 5 National Design Awards

Leah DeMasters

Wilmington Design Co. is a five-time winner in Graphic Design USA's 2017 American Graphic Design competition for our print and online creative work for local and regional clients including; Eastern Carolina Dental, Anlyan & Hively, Nest Fine Gifts, and Twisted Lemon Boxes. This is the...
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Our Design Team Keeps Getting Bigger

Leah DeMasters

Meet Casey! Casey's strong background and decorated experience in web design caught the eye of the Wilmington Design team. Living on the Virginia coast most of her life, she took a job as an Associate Interactive Designer in Blacksburg, Virginia. After working in the mountains...
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Would You Do Business With You?

Bill Hunter

Before founding Wilmington Design Company in 2003, I owned and operated a manufacturing company for more than 17 years. During that time, I worked with a few different ad agencies and design firms. I discovered that each of the firms seemed to share a...
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Would Don Draper have A/B tested?

Leah DeMasters

In the age of digital innovation, marketing experimentation is just one click of a mouse away. Digital tools allow companies to test their campaign ideas quickly and relatively cheaply to measure their effectiveness across a variety of channels. Long gone are the Mad-Men style, glory days...
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