News & Journal

Digital Marketing's Invisible Fence

Leah DeMasters

Can location-based marketing help your business? When you hear "invisible fence," you probably think of your sweet dog, sitting on the edge of your driveway, not daring to go any further. You've mapped out a perimeter around your property, and he's learned over time that...
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Christmas in July: Your Holiday Marketing Timeline

Leah DeMasters

According to the National Retail Federation, holiday shopping rakes in more than $465 billion a year in nationwide spending! This cheery and generous season is a top revenue driver across so many industries, keeping businesses small and large profitable into the new year. If...
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Data Is More Useful With Visualization

Leah DeMasters

Many people will admit to losing focus as they skim through lengthy text in books, articles, and emails, then needing to read it several more times again to fully comprehend what is being said. However, just because forgetting is a human phenomenon, it doesn't...
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The Struggle Bus: In-House Marketing

Hunter Rimmer

  All aboard the struggle bus. When it comes to the core business practice that is marketing, most small businesses will admit they face a serious uphill battle. Unsure where to start, what needs to be done, and who will take on the responsibilities can leave...
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WDC Team Wins 5 National Design Awards!

Leah DeMasters

Wilmington Design Co. is a five-time winner in Graphic Design USA's 2018 American Graphic Design competition for our print and online creative work for local and regional clients including; First Baptist, Black Briar Capital, Focus Products Group, Lighthouse Films, Hardison Building. This is the sixth...
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The Great Hamburger Debate

Hunter Rimmer

At WDC, there are some things we know without a doubt—quality web design, proven digital marketing, creative branding…. and where to find the best food in town, especially burgers! Our internal deliberation about who serves up the best burgers in Wilmington sparked a slightly...
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Doodle For Your Noodle

Leah DeMasters

Doodling is thinking in disguise! From a young age, I always seemed to find myself drawing or sketching on whatever paper was laying around the house. At the time, doodling was just a fun pass time but as I grew older and saw the same...
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How Heat Maps Inform Data-Driven Marketing Decisions

Hunter Rimmer

  Curious what actions users are taking or rather not taking on your website? Questioning what content they're stopping to read and what are they scrolling right on past? All these uncertainties and more can be answered with heat maps--a useful and easily understood data...
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What Do Dolphins Eat? Lessons in How Children Conduct Google Searches

Hunter Rimmer

In light of Google’s 20th birthday, I happened to stumbled upon a bit of interesting research that provides insight into how children search the web for information. As a group of digital strategists, it goes without saying that we’re invested in understanding how all...
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Our Common Sense Approach to Web Design

Hunter Rimmer

Over the years we've had the pleasure of building hundreds of websites that blend art and technology, giving us the opportunity to refine and simplify our web design process. Since we are often asked by clients what it takes to create a beautiful website...
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