hand drawing a sketch

Ever wondered how we create our infamous caricatures? Let us take you on a time lapse video tour that begins with a hand drawn sketch and ends with the well known faces you may have seen on our website and business cards.

Here’s a quick background on the evolution of our caricatures: When I came on board in 2007, we decided to do something a little different with our team members’ profiles (rather than merely using our photographs). Using my trusty illustration skills, I managed to create caricatures of each of our coworkers (which were only 5 of us at the time). As we’ve grown, every new employee has reluctantly allowed me to draw their portrait, and in return, they receive a free coffee mug featuring their new cartoon face.

Click on the image below to see a caricature drawn from start to finish:

Caricature Creation: Step by Step

  1. I start by hand-drawing a basic sketch of the person’s face with a plain pencil and paper, focusing on their unique facial features.
  2. Once I’m satisfied with the sketch, I scan it into my computer.
  3. Using a digital drawing tablet and Photoshop, I outline it and loosely paint a flat flesh tone
  4. Then, I work in the shadows and highlights to gradually build up the skin tones little by little.
  5. Hair color, clothing, and accessories are the fun part.
  6. The super fun part is in the creation of the “funny face.” (You may have noticed on our website that each person has a humorous and/or random rollover effect, which consists of a superimposed object or facial feature.

Our brand is about characters, so we developed a unique way to showcase them through our caricatures. Take a peek at our work to see how our very talented designers have helped companies create a unique brand.