Our design team created a wide range of branding materials that effortlessly spoke to the Diamond Heating & AirTemp Alaska brand. A fresh new spin on their logo and tagline was top of mind after the two companies merged to become one powerhouse entity.
“We extended their branding to include car wraps, business cards, sales materials, financing flyers, and more.”
Our website design and development strategy was simple; to create functional design that was optimized to convert. A modern and mobile-friendly user experience was important as well as showcasing Diamond Heating & AirTemp Alaska’s services, product offerings, amazing customer reviews, and expertise.
For nearly 4 years, the Diamond Heating & AirTemp Alaska team has trusted our HVAC marketing experts. From Google and Facebook ads to email marketing and search engine optimization, our team knows what targeting and messaging captures and retains Diamond Heating & AirTemps’ valued clients.
The Diamond Heating & AirTemp Alaska crew came out of the gate hot in 2020 looking to surpass 2019 goals in both service and replacement departments. The results speak for themselves.
We used thoughtful keyword research and enticing ad copy to increase click-throughs in Google and Bing search ads. Coupled that with improvements on landing pages, we saw a sharp rise in website visitors and conversion rates. These efforts were just the top of the iceberg!
To increase on-page optimization, we updates Diamond Heating & AirTemp Alaska’s core service pages to be in line with SEO best practices.
Automated drip campaigns played a huge part in the success of Diamond Heating & AirTemp Alaska’s email marketing strategy. Seasonal maintenance reminders, appointment booking confirmations, and exclusive financing incentives lead to considerable campaign improvements.
Continual A/B testing of imagery, ad copy, and audience targeting led to substantial improvements in Facebook and Instagram paid ads.