Our design team created a wide range of branding materials that effortlessly spoke to the Diamond Heating & AirTemp Alaska brand. A fresh new spin on their logo and tagline was top of mind after the two companies merged to become one powerhouse entity.
Diamond Heating & AirTemp Alaska
Diamond Heating & AirTemp Alaska is Anchorage’s premier residential and commercial heating and cooling company, specializing in repair, maintenance, installation, replacement, and new construction services. The Diamond Heating & AirTemp Alaska team of experts have served the Anchorage community for over 20 years as a reliable Trane Comfort Specialist and Mitsubishi Electric Diamond Contractor.
- Branding
- Website Design & Development
- Digital Marketing
Branding & Print
“We extended their branding to include car wraps, business cards, sales materials, financing flyers, and more.”
Website Design & Development
Our website design and development strategy was simple; to create functional design that was optimized to convert. A modern and mobile-friendly user experience was important as well as showcasing Diamond Heating & AirTemp Alaska’s services, product offerings, amazing customer reviews, and expertise.
“With multiple conversion opportunities, Diamond Heating & AirTemp Alaska’s website was designed to easily turn visitors into longtime clients.”
Digital Marketing
For nearly 4 years, the Diamond Heating & AirTemp Alaska team has trusted our HVAC marketing experts. From Google and Facebook ads to email marketing and search engine optimization, our team knows what targeting and messaging captures and retains Diamond Heating & AirTemps’ valued clients.
The Diamond Heating & AirTemp Alaska crew came out of the gate hot in 2020 looking to surpass 2019 goals in both service and replacement departments. The results speak for themselves.
22%
Increase in Retro Leads Closed
46%
Increase in Website Sessions
55%
Increase in New Site Visitors
We used thoughtful keyword research and enticing ad copy to increase click-throughs in Google and Bing search ads. Coupled that with improvements on landing pages, we saw a sharp rise in website visitors and conversion rates. These efforts were just the top of the iceberg!
68%
Increase in search and display website visitors
10%
Increase in Conversions
25%
Increase in conversion rates
To increase on-page optimization, we updates Diamond Heating & AirTemp Alaska’s core service pages to be in line with SEO best practices.
27%
Increase in non-branded search traffic
40%
Increase in Conversions
11%
Increase in time on-site
Automated drip campaigns played a huge part in the success of Diamond Heating & AirTemp Alaska’s email marketing strategy. Seasonal maintenance reminders, appointment booking confirmations, and exclusive financing incentives lead to considerable campaign improvements.
1,744%
Increase in email web traffic
17x
Number of conversions
36%
Healthy Average Open Rate
Continual A/B testing of imagery, ad copy, and audience targeting led to substantial improvements in Facebook and Instagram paid ads.
57%
Increase in paid social website traffic
50%
Increase in assisted conversions
37%