Dentsply Sirona is a global leader in manufacturing professional dental solutions. For over 100 years, their commitment to innovation has yielded trusted and cutting-edge products that empower dental professionals around the world to deliver the utmost care. Find out how we helped the world’s largest dental solutions manufacturer surpass their marketing goal for the year’s biggest event.
Our streamline approach to the DentsplySironaWorld.com website focused specifically on driving conversions. The simplistic, yet engaging design swiftly guided future Dentsply Sirona World attendees through the sales funnel.
Dentsply Sirona World is an annual event coined “The Ultimate Dental Meeting” within the industry. Their marketing goal was to increase overall event awareness, reach 4,500 registrants, and improve conversion rates.
Dentsply Sirona reach the annual event’s marketing goal for three consecutive years. Our efforts helped drive registrations, increase event awareness through the industry, and build a loyal following of yearly attendees
Our Facebook Ads strategy was concentrated on educating interested audiences and driving traffic to the Dentsply Sirona World website. Rapid testing and detailed targeting were main pillars of our social strategy and played a pivotal role in deciphering the most effective message copy and visuals.
Using Google Ads we targeted industry professionals and trailed their internet activity with remarketing ads. Constant bid adjustments, improvements to keywords, geographic targeting and ad copy drove an increased number of interested parties to the DentSply Sirona World website.
To increase on-page optimization, we updates Diamond Heating & AirTemp Alaska’s core service pages to be in line with SEO best practices.
A/B testing and improvements to list quality were of utmost importance when executing a strong email marketing campaign and ultimately led to greater open and click through rates. Our strategy also involved sending weekly abandoned cart emails to re-capture valuable leads that did not complete registration.