Our streamline approach to the DentsplySironaWorld.com website focused specifically on driving conversions. The simplistic, yet engaging design swiftly guided future Dentsply Sirona World attendees through the sales funnel.
Dentsply Sirona
Dentsply Sirona is a global leader in manufacturing professional dental solutions. For over 100 years, their commitment to innovation has yielded trusted and cutting-edge products that empower dental professionals around the world to deliver the utmost care. Find out how we helped the world’s largest dental solutions manufacturer surpass their marketing goal for the year’s biggest event.
- Email Marketing
- Website Design & Development
- Digital Marketing
Website Design & Development
Dentsply Sirona World is an annual event coined “The Ultimate Dental Meeting” within the industry. Their marketing goal was to increase overall event awareness, reach 4,500 registrants, and improve conversion rates.
Digital Marketing
Dentsply Sirona reach the annual event’s marketing goal for three consecutive years. Our efforts helped drive registrations, increase event awareness through the industry, and build a loyal following of yearly attendees.
Our Facebook Ads strategy was concentrated on educating interested audiences and driving traffic to the Dentsply Sirona World website. Rapid testing and detailed targeting were main pillars of our social strategy and played a pivotal role in deciphering the most effective message copy and visuals.
105+
Over 100 Add Variations Tested
2.3M
Over 2 Million Facebook Impressions
-55%
Decrease in Ad Costs
Using Google Ads we targeted industry professionals and trailed their internet activity with remarketing ads. Constant bid adjustments, improvements to keywords, geographic targeting and ad copy drove an increased number of interested parties to the DentSply Sirona World website.
22,000
Visitors Driven to the Site
1,186
Conversions from Google Ads
+51%
Increase in Conversion Rates
Email Marketing
484,000
Emails Sent
99%
Overall Email Delivery Rate
0.3%
Low Unsubscribe Rate
A/B testing and improvements to list quality were of utmost importance when executing a strong email marketing campaign and ultimately led to greater open and click through rates. Our strategy also involved sending weekly abandoned cart emails to re-capture valuable leads that did not complete registration.
4,878+
Sirona Wold Attendees
-20%
Reduction in Cost Per Conversion
104,000