A Special Operations Disabled Veteran-Owned Company making The First Performance Rucking Sock™. These socks reduce blisters & hotspots while rucking, effectively making rucks suck less.
We designed a logo that directly references the mountainous terrains that are climbed during rucking adventures. This shape also acts as a lightning bolt, which is a nod to the Special Operations ID badge. This military theme inspired the strong typography and color palette selections.