A local favorite, PT’s Olde Fashioned Grille is a “must visit” restaurant that started right here in Wilmington! Known for award-winning burgers and fries they have grown to include 7 locations throughout Southeastern NC. While their menu is classic, the website needed a major overhaul to keep up with its growing audience.
We highlighted the amazing food with custom photography and centered much of the design on the mobile experience since well over 80% of their users are visiting on mobile/tablet devices. We focused on directing them to the menu as well as getting directions to the multiple locations.
We designed with a mobile-first approach, solving for the smaller screen sizes first to accommodate for their mobile-heavy traffic.