MSK Dentistry

The client wanted to stand out from competitors with tooth-based logos, so we instead created an initial mark that’s sleek and timeless. Using a professional blue color scheme, the “S” is formed from negative space using the colors of the surrounding letters.

The rebrand carried over into their new website which was focused on their quality customer care, services, and patient resources. We put CTAs to request appointments throughout the site while providing users with information to reassure and support their decision to choose MSK as their dentist.