Our goal was to create a logo reflecting the company's new multi-location presence and its commitment to providing quality auto parts at affordable prices. We also wanted to create a logo that would be both modern and easy to brand on everything from apparel and signage.
The new logo features a modern, geometric design reminiscence of the patches worn on uniforms from the auto industry. We expanded the existing brand colors and selected a font combination for the company's name and tagline are easy to read and understand. The logo is versatile and can be used effectively on a variety of marketing materials and digital applications.
The new logo accurately reflects Carolina Pick N Pull's growth and commitment to providing customers with a positive experience.