Description
We’re looking for a passionate Digital Marketing Strategist with 1 – 2 years of agency experience to join our growing team. You’ll be the mastermind behind successful digital marketing initiatives, leveraging your expertise in traffic acquisition, conversion optimization, and various marketing channels.
This role offers a unique opportunity to directly partner with clients, strategizing, planning, and executing marketing plans that propel their business goals forward. You’ll be responsible for everything from crafting compelling ad copy and visuals to meticulously analyzing campaign performance and recommending data-driven optimizations.
We’re looking for a highly motivated individual with a solid technical background in platforms like Facebook Business Manager, Google Ads, Google Analytics, and various email marketing tools. While a working knowledge of SEO/SEM best practices and content marketing is a plus, the most important qualities are a passion for digital marketing, excellent communication skills, and a relentless drive to see clients succeed.
Responsibilities
- Comfortable and confident working and communicating directly with clients.
- Demonstrate a deep understanding of various campaign objectives, targeting techniques, audience types, and ad creatives.
- Strategize, execute, and manage various client ad accounts using best practices.
- Develop marketing strategies and plans to support and achieve the client’s business objectives.
- Create great visuals, copy, and ads in various channels to help drive user actions to support client goals.
- Continuously measure and optimize campaign performance while establishing benchmarks and recommending future A/B tests.
- Prepare detailed reports and present results to clients and the digital marketing team.
Requirements
- Experience and a deep understanding of the Meta Platform, both paid and organic.
- Experience with Google Analytics and Looker Studio.
- Experience using email marketing platforms (MailChimp, Constant Contact, Campaign Monitor, etc.).
- Experience using WordPress.
- Experience using project management tools is a plus.
- Experience with Google Ads and the various advertising methods within is a plus.
We don’t expect you to match every criterion, but you should have solid experience and a firm technical background. You should also be self-driven to dive deeper into the evolving digital technologies, solutions, and platforms.
Qualities We Like
- A passion for the digital marketing business.
- The ability to communicate, communicate, and… Over-communicate internally and externally.
- Self-motivation with the ability to juggle multiple projects while managing priorities.
- Ability to work effectively within a team environment.
- Meticulous attention to detail.
- Stay up-to-date with the latest trends and best practices in digital marketing.
- Interest in professional and personal growth.
Benefits
Compensation Based on Experience
- 401K match available
- Continuing education reimbursements.
- Generous vacation and PTO time.
- Work with a talented team.
- Work with the latest software, top of the line tools and equipment.
- Laidback, fun professional vibe.
- We were just named one of North Carolina’s top Employers.
About WDC
Wilmington Design Company is a well-established, rapidly growing, full-service digital marketing agency located in beautiful Wilmington, North Carolina. We are a talented, tight-knit, flexible, and hard-working group of people focused on a common purpose – to provide high-quality branding, digital marketing, and web development solutions for our clients. Our team of very talented designers, developers, and strategists love what they do and bring a wide variety of talents, passions, and experiences to the table! Our clients span various industries such as medicine, e-commerce, real estate, home building, restaurant, financial, home furnishings, government, legal, etc.
We believe in cultivating meaningful connections with each of our clients and consistently exceeding their expectations while offering a range of premium creative services, including graphic design, branding, custom web design & development, and digital and social marketing.