Red Door Homes

Red Door Homes is a rapidly-growing home builder in the Carolinas, offering over 30 affordable, custom-built home plans on your land. For over 20 years, Red Door Homes has been offering a simple building process and a collection of floor plans to fit any size family, turning homeowner’s dreams into a reality.

Branding

We expanded upon the established Red Door Homes logo by creating a pleasing color palette. This extends to all their web and print designs, including special event logos.

“WDC created a custom logo animation that is used on Red Door Homes promotional videos.”

Print & Advertising

To resonate, engage, and remain in the minds of Red Door Home customers, we created a solid content strategy plan for the brand. Our design team created pocket folders, print advertisements, brochures, banners, and so much more, that consistently align with the overall brand and messaging.

“Feather flags are a great way to get a quick message across to potential customers on the road.”

“A custom set of icons is used to help describe the home buying process as well as some features on the Red Door Homes website.”

Website Design & Development

Red Door Homes approached our team to redesign their old website in order to function responsively to all screens and devices. The new site includes a number of ways for customers to find their dream home including an advanced filtering system, the ability to save and compare home plans, and saving your favorite homes to view later. 

A BLUEPRINT OF OUR GOALS

Red Door Homes of The Carolinas entered 2016 with the goal of growing their share of the custom build home market in two geographic areas in North & South Carolina, increase the number of leads they receive, and improve their conversion rate of these leads.

INCREASE AWARENESS OF RED DOOR HOMES IN THEIR MARKETS

IMPROVE USER EXPERIENCE AND ENGAGEMENT

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DRIVE NEW TRAFFIC AND QUALIFIED LEADS

IMPROVE CONVERSION RATES WITH CRM INTEGRATION

A BACKEND THAT'S COMPLETELY SELF-EXPLANATORY

Digital Marketing

To meet the goals of Red Door Homes we took a multi-channel approach to finding new qualified potential customers. To start, we completed ongoing technical audits of the site, fixing any errors that could hurt Organic Search Engine Rankings.

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Increase in organic traffic through EFFECTIVE SEARCH ENGINE OPTIMIZATION

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Increase in new users through optimized email marketing

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Increase in Leads from targeted Facebook advertising