Building On Success

How building upon a 10-year client relationship helped gain market share for a North Carolina homebuilder.

Starting with a Solid Foundation

Caviness & Cates has been a client for over a decade. Over the years we have developed a close working relationship with their team. Together we have focused on adapting and refining their strategy to stay ahead of the constant changing homebuilding market and overall digital landscape. We are proud to say that Caviness & Cates Communities has been named one of the nation's "Top 100 Builders" by Builder Magazine for 8 consecutive years!

Based in Fayetteville NC, Caviness & Cates has earned a reputation for their dedication to quality and focus on customer satisfaction. Since 1999, the employees and trade partners of Caviness & Cates go to great lengths to make sure each home is built to exceed the expectations of individual homebuyers.

website on a phone
standing banners
print collateral
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Design The Plan

Caviness & Cates entered 2017 with the goal of growing their share of the home building market in North and South Carolina, increase their number of incoming leads, and improve their conversion rate of these qualified leads.

  • Increase Awareness of C&C In the North & South Carolina Market

  • Improve Web Experience with Interactive Floorplans & Responsive Design

  • Enhance Customer Relationships & Engage Audience with Digital Marketing Campaigns

  • Improve Conversion rates with CRM Integration

Our Results

One of America's Top Home Builders 8 Years in a Row

  • 24%

    Average Increase in Web Traffic

  • 22%

    Average Increase of New Users

  • 58x

    More Qualified Leads from Facebook
    (2015 vs 2016)

  • 315%

    Increase of Web Traffic From Email Marketing

  • 19%

    Increase in Organic Web Traffic

  • 107%

    Increase in Web Traffic from Facebook Ads
    (2015 vs 2016)

*Source: Google Analytics, 2010-2016

Want Results Like These?

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Construct a Winning Strategy

Digital Marketing

To meet the goals of Caviness & Cates we used a multi-channel approach to finding new qualified potential customers. Our efforts included email marketing, paid Facebook marketing, and regular SEO work to ensure good positions in search engines.

Website Design & Development

With a ton of time spent on research and testing, we were able to make some noticeable improvements to the user experience and interface of the Caviness & Cates website. With interactive floor plans, new tools, and engagement opportunities, we’ve achieved some impressive results.

Here are some of our successes:

  • 568% More User Sign Ups
  • 8.6% Increase in Page Views
  • 61% More Live Chat Engagements
website improvements

Facebook Advertising

We've accomplished a 5800% increase in lead capture from Facebook alone over the previous year. By implementing Facebook lead ads into our strategy, we've also been able to help solve the dilemma of capturing highly qualified leads. Thorough testing resulted in a higher level of conversions at a lower cost, as well as an increase of form submissions from qualified buyers.

  • 5,800% More Qualified Leads vs Previous Year
facebook ads improvements

Email Marketing

We took email marketing a step further by segmenting out lists from referral sources in order to better understand each demographic and how they react to marketing on different channels or mediums.

Here are some of our successes:

  • 18.6% Higher Open rate
  • 31% Higher Click-Through Rate
email marketing improvements

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