A Winning E-Commerce Marketing Strategy

How we helped a local coffee shop become a nationally-recognized e-commerce success.

More Than a Cup of Coffee

Beau's Coffee opened up shop in January 2016 in a 500 square foot storefront in Wilmington, North Carolina. The original coffee shop had a staff of 19 with intellectual and developmental disabilities (IDD), creating a path for people with IDD to become more accepted, included, and valued a employees. With great success, Beau's Coffee renamed itself to the famous Bitty & Beau's Coffee shop and moved to a new to them 5,000 square foot building in Wilmington, which now serves as the national headquaters.

website

Stirring up a digital strategy

Bitty & Beau’s gained national recognition with the amazing support they provide within the IDD community. Wilmington Design Co. was happy and eager to support Bitty & Beau’s cause by helping them create a digital identity. We worked hand-in-hand with Bitty & Beau’s team to envision a stunning and functional ecommerce website for their company. As a new business, B&B’s needed expert guidance on the best digital strategy and email marketing practices for launching and marketing their new website, and happily assigned our team to brew it all together.

  • Bring Awareness to Community About IDD Diversity

  • Develop 24/7 Online E-Commerce Store

  • Execute Email Marketing Campaigns

  • Increase The Company's Overall Sales YOY

Our Results

A Shot of Success

  • 0.3%

    Bounce Rate

  • 51%

    Conversion Rate from Organic Search

  • 44%

    Conversion Rate Total

  • 50

    States in America with Page Views

*Source: Google Analytics, 2016-2017

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Pouring A Better Web Experience

Website Design & Development

WDC built an all new responsive website with an aesthetic focus that supported their database of subscribed members and offer multiple points of purchase, but also conveyed their passionate mission to be a voice for the IDD community.

Working A Latte

E-Commerce

When we started working with Bitty & Beau’s they had a fantastic brand and were gaining quite a following in Wilmington, NC. They have made their coffee available 24/7 with the entire world with a new user friendly e-commerce website.

  • $46.68

    Average Order Value

  • 354

    Bags of Coffee

  • 489

    Transactions

*Through August 2017

Brewing An Effective Strategy

Email Marketing

Bitty & Beau’s was focused on sales at their one location. With a new and exciting announcement of growth, WDC created an email campaign introducing B&B’s new location in Charleston, SC, to avid fans. The impressive CTR aligned with the lively reaction of traffic to the website and an increase in online sales!

New Location Email Sent To


  • 1,382 Customers
New Location Email example

Open Rate


  • 57.52% Increase
Open Rate example

Click-Through Rate


  • 60.97% Increase
Click-Through Rate example

Testimonial

Satisfied Customer

"Wilmington Design Company went above and beyond to create an outstanding website for us! They also deliver unparalleled customer service and continue to support us as we grow our business. I wish I could give them a 10 star review—they're that good."

Amy Wright image

- Amy Wright, President | Bitty & Beau's

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