PPD

PPD is a leading global contract research organization providing drug development, laboratory, and lifecycle management services.

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Services Rendered

Our task was to help define the PPD culture by aligning their global employee base to their vision, values, and mission. We created the 5 Defining Principles campaign to give a new impression of internal brand awareness by using creative and motivational content, empowering design direction, and developed new brand guidelines. In essence, the 5 Defining Principles have become the fabric of the company and the hallmark of work at PPD.

Branding

Logo Spread

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