Classic Communities

New home builder, based in central Pennsylvania, Classic Communities focuses on quality townhomes, condos and detached homes.

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Services Rendered

Classic Communities approached us in November of 2014 to assist with a digital strategy. Although their site was built by another vendor, we identified strategies that would work around the site limitations and leveraged other avenues in the digital space to increase visits by 180%. A paid search campaign was a strong tactic that drove 14% of the site’s overall sessions, of which 66.33% were new users.

Solutions

  • Organic/ Content Strategy
  • Google Paid Search & Remarketing
  • Facebook Organic & Paid Campaigns
  • Targeted Email Marketing Efforts

Results

  • Increased sessions from 2,500 to 7,000 per month
  • Increased site traffic by 25% from paid and social ads
  • 12.70% of new traffic came from email promotions
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