Caviness & Cates

Caviness & Cates has been a client for over a decade. Over the years we have developed a close working relationship with their team. Together we have focused on adapting and refining their strategy to stay ahead of the constant changing homebuilding market and overall digital landscape.

Website Design & Development

Based in Fayetteville NC, Caviness & Cates has earned a reputation for their dedication to quality and focus on customer satisfaction. Since 1999, the employees and trade partners of Caviness & Cates go to great lengths to make sure each home is built to exceed the expectations of individual homebuyers.

Print and Advertising

We’ve created a medley of supporting collateral for Caviness & Cates including business cards, community maps and logos, tradeshow displays, and multiple brochures.

Digital Marketing

To meet the goals of Caviness & Cates we used a multi-channel approach to finding new qualified potential customers. Our efforts included email marketing, paid Facebook marketing, and regular SEO work to ensure good positions in search engines.

Design the plan

Our Results

With a ton of time spent on research and testing, we were able to make some noticeable improvements to the user experience and interface of the Caviness & Cates website. With interactive floor plans, new tools, and engagement opportunities, we’ve achieved some impressive results. By implementing Facebook lead ads into our strategy, we’ve also been able to help solve the dilemma of capturing highly qualified leads.

We are proud to say that Caviness & Cates Communities has been named one of the nation’s “Top 100 Builders” by Builder Magazine for 10 consecutive years!

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AVERAGE INCREASE IN WEB TRAFFIC

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AVERAGE INCREASE OF NEW USERS

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MORE QUALIFIED LEADS FROM FACEBOOK (2015 VS 2016)

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INCREASE OF WEB TRAFFIC FROM EMAIL MARKETING

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INCREASE IN ORGANIC WEB TRAFFIC (2013-2016)

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INCREASE IN WEB TRAFFIC FROM FACEBOOK ADS (2015 VS 2016)