If you step into our office, you’ll hear the phrase “glass half full” being used quite often. This is because our team wholeheartedly embraces a positive mindset and encourages one another to apply it to our work in

Recently, our team was pleasantly surprised to learn that our Digital Marketing Strategist, Madison Kay, umpires youth softball games in her free time. As we chatted about her experiences, we realized that there are actually a lot of similarities between sports officiating and digital marketing. Although these two fields seem to be completely unrelated, there are “striking” similarities between them that we were eager to explore. Madison’s passion for both digital marketing and sports officiating inspired us to take a closer look and share our findings. Let’s explore how these two seemingly disparate fields have more in common than one might think.