Instagram Launches Ability for Brand Sponsorship

Posted by Bill Hunter on Jan 14th, 2014 in Marketing & Design

Advertising antics of big time brands are making their way to infiltrate all things social. Next stop: paid advertising on Instagram.

The social media platform is now rolling out the ability for brands to "sponsor" interest-based photos and videos on users' photo feeds. To test the waters a bit (or to avoid a complete meltdown amongst avid Instagrammers) the social media platform is doing somewhat of a "soft launch" with partnered brands such as Michael Kors, Burberry, Levi's, Ben & Jerry's, Lexus and more.

The company intends on giving users full advantage of the driver's seat with a "hide this" option, as well as the ability to provide feedback on advertisements users didn't find interesting... read more about advertising on Instagram.