The Branding Santa project was our WDC holiday campaign for Christmas 2012. The concept was built around the premise that the “WDC team was proud to have been chosen as the exclusive agency to rebrand Santa Claus’s new logo, website and company image”. We encouraged visitors to find out how our team worked closely with Santa to develop and implement the new brand.
In addition to the video, the WDC team created new branding and logo designs for this project, as well as a full Santa Rules website (complete with naughty or nice list), and holiday greeting cards. The Santa Rules website receives over 250,000 visitors each year, during the 6 weeks leading up to Christmas eve.
