News & Journal

Exploring the role of color in logo design.

Bill Hunter

How important are the colors that you choose for your company logo/brand? To help answer that question, a Brazilian graphic designer named Paula RĂºpolo, came up with an interesting idea: what would brand identities (logos) look like if their colors were swapped with those of...
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"Marsala" Named 2015 Pantone Color of the Year

Melissa Yelverton

When you think of the word "Marsala" what is the first thing that comes to mind? Is it Chicken (Marsala)? Is it a Sicilian wine? Both are true, but in the world of Graphic Design, Marsala is strictly a color of awesomeness. There are many...
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Here We Grow Again...

Kelly Pollock

We are a talent-seeking, team member-promoting and newbie-welcoming kind of company. So without further ado, congratulations are in order... Recent WDC Promotions Chuck Emory has been with the WDC team for over 4 years. He is a skilled front and back-end web developer with expertise in...
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Pay to Play on Social

Melissa Yelverton

Social users have begun noticing a trend: paid advertisements on their beloved social apps. Now, more than ever, small businesses can benefit from paying to advertise on social engines such as Facebook, Twitter and Instagram. Not sure you want to bite? Recently on Facebook...
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Recent WDC Promotions

Kelly Pollock

Space is Necessary for Growth The first half of 2015 is on track to be the largest year to date for Wilmington Design Company. With a fast growing list of clients, we've expanded our team in order to maintain an excellent level of service and...
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Say "YES!" to a Better Inbox Experience...

Eric Jones

Email is typically a service that is easily overlooked. It's not as glamorous as a newly designed logo or website. But when you think about it, email has really become a very critical piece to any business. You use it to communicate with your...
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WDC Wins Four Design Awards In National Competition

Bill Hunter

Wilmington Design Company brought home four prestigious awards in the 2014 American Graphic Design Awards. We received recognition for our graphic work for: REDIX - Tailgate Prize Pack Giveaway (pictured below) Atlantic Animal Hospital - Pet Rock C.A.R.E event poster Design Workshop - direct mail postcard Cape Fear...
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Why Responsive Websites are Killing It

Carolyn Pikoulas

In the very recent past, your business needed to build both a desktop website and mobile-formatted website to stay competitive. Nowadays, technology lets us build a single website that automatically fits all platforms: extra-large displays, iPads, iPhones, Androids, tablets, and any new device that...
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Instagram Launches Ability for Brand Sponsorship

Melissa Yelverton

Advertising antics of big time brands are making their way to infiltrate all things social. Next stop: paid advertising on Instagram. The social media platform is now rolling out the ability for brands to "sponsor" interest-based photos and videos on users' photo feeds. To test...
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From the Facebook Newsroom

Kelly Pollock

Facebook announced updates that will focus on more quality in your newsfeed and less irrelevant viral photos or stories. We personally like the way Marketing Pilgrim's Frank Reed sums it up, "Facebook Focuses on Quality Which Means Fewer Memes"... Read Marketing Pilgrim's full article....
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