SEO: If you build it, they will come

If you want your marketing dollars to go a long way, an expensive ad in the newspaper is probably not the way to go (sorry, Times News). When you think about it, the newspaper is really an hourly publication -- not a daily. People will sit and read the paper for maybe an hour (if you're lucky) and toss it, which means your ad only has a few milliseconds to get their attention. And if you spent $1,000 for that one ad in one issue, your ROI is virtually non-existent.

So why do real estate advertisers still throw so much money into newspaper advertising (especially when they know that over 90% of people start their home search on the Internet)? Because print ads are tangible. They can see exactly how their money was spent by the size and placement of the ad. Fortunately, there is a better way to spend that $1,000 that not only reaches more of your target audience, but it can be measured for its effectiveness. It's called SEO (Search Engine Optimization).

What turns most businesses off about SEO is that they can't touch it, see it or smell it. They have no idea where their money is going, what it's doing, or why an SEO program would cost $1,000 or more. And it could take weeks or even months to see results. SEO takes a lot of time, research and energy. So, many businesses end up falling back on familiar marketing tactics. But since it's vital for your business to be found by your customers through the Internet, your website must be searchable. People don't search for websites through the newspaper.

Taking just one ad out of the year could pay for an entire SEO program. Not only is it more valuable, it has a higher ROI and can be accurately measured. Learn more about how our SEO program can help your website (and ultimately, your business).