3 cool marketing ideas for a hot summer

June 30, 2010 | Posted by Carolyn Pikoulas
Summer can be a great time to try out new marketing ideas for your business, an open house, or community event. While everyone else is on vacation, why not give these ideas a try...

1. Having an event with giveaways?
Why not offer prizes relative to the season like a nice grill, coolers, steak-of-the-month club memberships, American flags, etc.

2. Just want to stay in touch?
Give your past and current customers a nice handwritten note card wishing them a happy summer. Some of your clients may be new to the area, so you can create a nice list of fun local events and recommend the ones you personally enjoy. Or give them some tips on the best, cheap weekend getaway spots.

3. Want to be seen by locals and vacationers?
Many people who move here are from out of state and have visited the area multiple times before making the decision to relocate. Try to advertise to these folks by placing banner ads on websites for hotels, resorts, and other summertime entertainment venues. Or be a sponsor at some of the many area events. You can even hand out personalized items like non-disposable water bottles, Frisbees or beach bags.