The Procrastinator

A relationship with your consumer: 2 hilarious viral videos

May 13, 2009 | Posted by Carolyn Pikoulas

Have you ever been in a relationship with someone who thinks they know everything about you? This is exactly the type of relationship that turns off consumers when interacting with advertisers. When an advertiser starts to tell the consumer, "I know you more than you know yourself," that's the point when the consumer ends the relationship. Take a look at these great videos by Microsoft's Digital Advertising Solutions about the differences of views between advertiser and consumer, and why their relationship is set to fail:

 


 

 

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