Technology Works 2009 Fall Tech Fair at Intracoastal Realty

October 30, 2009
Thank you to everyone that came out to the second Fall Tech Fair at Intracoastal Realty. Sam Ibrahim and Lake Slacum did a tremendous job organizing the fall 2009 Tech Fair for all Intracoastal Realty agents.

Topics discussed throughout the day included: Rapattoni Client Portal, Blogging, New Agent IDX, Electronic Signatures, Virtual Tours and Rethinking your Marketing. We were very excited to have been given the opportunity to discuss the changes taking place in the marketing approach. If you were unable to attend either of our sessions, we discussed how marketing and branding has not changed, but the methods and options available to present your message and build your brand has changed.

A balanced approach to traditional outbound marketing along with well planned permission based inbound marketing. The three key topics we discussed were; (1) Your reputation is your brand (2) Edutize the customer, being a resource for local and relevant information, and (3) The consumer may already know you (before they contact you). Our discussion focused on some of the emerging trends in the home purchasing process, and identifying some the new tools and methods that Realtors can use to reach media savvy, younger home buyers. To get additional information on the topics that we discussed, please contact us HERE.