Featured Work: Rivers Edge Golf Club
The WDC team was invited to tour the Rivers Edge Golf Course before coming up with a plan. It became abundantly clear, after riding around on the beautifully-designed Arnold Palmer course, that their website must feature great photos right on the opening page. Also, in order to create a better user experience, we focused on carefully mapping out the main navigation.
Our tasks for the new website included showcasing large photos of the course and organizing pages in a more logical way. The "About the Course" drop down menu accomplished a lot in terms of organization. It included many of the minor pages where users could get information about all aspects of the golf course. Our main goals for the website were to engage more visitors, encourage tee time bookings, and offer a place for current and new members to view exclusive content.
After the Launch
Some interesting facts were learned immediately following the launch of the new River18.com site. Within hours of the launch, new email sign-ups were added to the client's subscriber list. A large number of visitors took advantage of their special coupon on the "Rates & Specials" page. WDC continues to work closely with the client for Internet and mobile marketing.