Hard work pays off and we’d like to share a client success. The results featured below are a combination of Wilmington Design Company’s tools, designers and programmers, paired with the follow through and execution of the client. Auction Orange came to us with no data on how visitors were reaching or interacting within the online space. We worked to design … Continue reading
In almost every culture the color red means “Welcome”. We welcome you to visit the new standalone web site designed for Red Door Homes based out of Fayetteville, North Carolina. Red Door Homes experienced success with a tactic tested using pay per click advertising. We proposed targeting an audience searching for modular or mobile homes online and educating them on … Continue reading
Things just got personal at Mayfaire Towncenter with the introduction of “My Mayfaire”. An interactive tool that stores personalized preferences and sends shoppers custom email notifications with information about favorite shops and restaurants in one place. Conceptualized after reviewing website analytics and discovering visitors were downloading coupons from each stores unique webpage, the creative team approached the shopping center marketing … Continue reading
Google has recently discovered that 61% of consumers are more likely to leave a user-unfriendly mobile site, while 67% of consumers are more likely to buy from a user-friendly mobile site!? In short, if you don’t have a mobile-friendly site, your customers might move on to your competitors who do. It’s important to plan ahead for mobile, when designing or … Continue reading
It’s logical to assume that the more we know about the human mind and behavior, the better we are at design and marketing. A great article by Gregory Ciotti of Inspired Magazine gives us 5 examples of psychology studies that we can use toward the decisions we make in our website designs. “5 Psychology Studies for Smarter Web Design” … Continue reading
In the early 1900s, Tinker A. Miles, a psychology professor at the University of Minnesota, conducted a study about the way a reader judges how much of a page is filled by content. He showed the test subjects printed cards that had an area of black printed in the middle (see below). The amount of black was a 50-50 ratio … Continue reading
Yes, we have the technology. Wilmington Design Company is excited to announce a newly enhanced online presence with the redesign and re-launch of our company website. The new site officially went live on May 14th 2012. “We recognize that our website serves not only as a first impression of our brand, but also as an extension of our growing portfolio,” … Continue reading
A good virtual tour — from a buyer’s perspective — is not merely a slideshow of static photographs played along to music. Website users expect a virtual tour to have a voice talking about specific features, along with true video that spans the interior and exterior of that home. The point of a virtual tour is to let homebuyers get … Continue reading
The cat’s out of the bag! Smashing Magazine has compiled a list of 10 clever, little tricks for better website usability. These little known design touches are based on statistical evidence that web designers rely on to create successful websites. Now you can know our secrets, too! From eye-tracking research and other usability studies, we’re able to gather findings to … Continue reading
Once upon a time, there was really only one screen size that web designers had to worry about. But the good ol’ days of the standard 800×600 size is long gone. Today, we have a variety of sizes from wide screen monitors and laptops to tablets and smartphones. In fact, just this past month, the most popular screen size is … Continue reading
