Google has recently discovered that 61% of consumers are more likely to leave a user-unfriendly mobile site, while 67% of consumers are more likely to buy from a user-friendly mobile site!? In short, if you don’t have a mobile-friendly site, your customers might move on to your competitors who do. It’s important to plan ahead for mobile, when designing or … Continue reading
MagicPlan – Create instant floor plans just by taking pictures MagicPlan measures your rooms and draws your floor plan just by taking pictures. You can then get your floor plan in PDF, JPG and DXF format or publish an Interactive Floor Plan on the web. With MagicPlan, everyone can create a floor plan in a few minutes only. Once you … Continue reading
Have you been noticing online ads a lot more lately? If so, it’s possible that you’ve been the target of a retargeting campaign. Retargeting (a.k.a. remarketing) is a way for online businesses to simply remind potential customers where they’ve been. The goal is not just for brand reinforcement but also for browsers to ultimately become buyers. For example, I was … Continue reading
Third-party listing syndicators, like Zillow and Trulia first appeared on the web just as the housing market hit its peak, and Realtors around the nation have been both happy and wary about sharing their listings with these national sites as a way to help sales. Today, there seems to be a growing backlash from Realtors who say that the service … Continue reading
“You scratch my back, I’ll scratch yours.” This familiar phrase should be in the hearts and minds of every business who’s trying to marketing their business through mobile technology. To do it successfully requires an understanding of mutual trade of value. In order for a consumer to want to spend her precious time and attention to focus on your brand, … Continue reading
If you’ve been contemplating whether or not to move forward with developing a mobile version of your website, consider this: more than 60% of 25-34 year-olds now own a smartphone and/or tablet device for browsing and staying connected to the web. And according to a new survey from Zmags, only 4% of these consumers use branded apps (as opposed to … Continue reading
We’ve known that print was a dying industry, way back when Dr. Egon remarked, “Print is dead,” in the 1984 classic, Ghostbusters. He was right. Although the Internet was in its infancy at the time, geeks like him knew the impact that this technology would have on business, marketing and communication. The web is where your customers go to find … Continue reading
Mobile technology is constantly changing, which is why marketers need to stay informed about the latest statistics. Not only are more people surfing the web on mobile devices, but they’re also getting more comfortable with purchasing items with their cell phones and tablets. In addition, a February 2011 report shows that older Americans are catching up to younger generations in … Continue reading
As you are no doubt aware, internet usage continues to grow by leaps and bounds. To keep pace with this demand, we are excited to announce that we have added a brand new dedicated server that features dramatic improvements in processing power, storage, memory and bandwidth. Our new dedicated server is located at a state of the art facility in … Continue reading
Getting a customer to return to your retail website and make a purchase is sort of a science. It’s all about evoking a positive user experience (UX). What UX really boils down to is the virtual experience of great customer service and product/store display & design. We’ve seen a wealth of new and innovative e-commerce tools and features over the … Continue reading
