Client Featured in Builder Magazine

side_westan

Westan Homes approached us with a fantastic concept to offer typical “upgrades” as standard features in every home built.  Having named the venture “Bright Ideas” internally, Wilmington Design Company was tasked with bringing the concept to life visually and capturing the attention of an engaged audience. Working together with the client, the design and internet marketing team put in place … Continue reading

Google’s Growing Importance of Mobile Optimization

Responsive Web Design

Google Webmaster Central composed a blog post earlier this month that reinforces the importance of having a website that is not only mobile friendly, but optimized to give visitors similar experience to desktop browsing. Featured in this post were mobile recommendations and common configuration mistakes. Google also published a statement that clearly spells out that sites not in compliance will … Continue reading

Customer Journey to Online Purchase

Custom Journey

These days, the customer journey has grown much more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. It become increasingly important to determine the “path” as well as the value of the customers journey.     Read the complete article on Google’s Thinks Insights The Rundown

Toot Your Horn Auction Orange

Wilmington Design Email Template

Hard work pays off and we’d like to share a client success. The results featured below are a combination of Wilmington Design Company’s tools, designers and programmers, paired with the follow through and execution of the client. Auction Orange came to us with no data on how visitors were reaching or interacting within the online space. We worked to design … Continue reading

2013 Search Marketing Trends

Wilmington, Search Marketing, Interenet Marketing

Big changes in the search landscape are anticipated to take place in 2013. Most of our research to date reinforces our Wilmington Design Co. Search Motto: “The Internet should be approached as part of an overall marketing strategy.” The prominent trends focus on comprehensive strategies, sophisticated measurement and a shift in the perception of search. Below is a summary of … Continue reading

Kelly Pollock

Kelly_funny face_WHITE

Wilmington Design Company welcomes Kelly Pollock as their new Internet Marketing Director. Kelly and her family have relocated to the Wilmington area from Delaware. She brings along over a decade of experience as an online marketing professional. “We are really excited to have Kelly on our team. Her years of industry experience and unique goal oriented approach will strengthen the … Continue reading

How to gain 300% more web traffic

analytics-lg

TheNextWeb.com recently posted an interesting article by Dan Taylor, which focuses on how often business websites are updating their content. It concludes that many small business websites are missing out, because they aren’t taking the time to create fresh, relevant content. Why is this important? For one thing, those websites that update their content at least 5 times a month … Continue reading

Tech Budgets on the Rise in 2012

Tech Marketing

2012 is quickly approaching, which means businesses are busy finalizing their budgets for the New Year. Among these budgets, studies show that over 50% is now being allocated to tech marketing, with a forecasted increase of 3.5% in 2012, and rightfully so. The most common way prospects and customers learn about a business is through digital media. With the current … Continue reading

Reilly Road Industrial Park

Reilly Road Clip

Wilmington Design Company has launched a brand new website for Reilly Road Industrial Park. Reilly Road is a 56-acre complex in Fayetteville, NC comprised of several commercial real-estate properties. Aware of the growing number of real-estate seekers turning to the internet for results, the client sought out WDC to establish an online presence that would provide information about the complex … Continue reading