These days, the customer journey has grown much more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. It become increasingly important to determine the “path” as well as the value of the customers journey. Read the complete article on Google’s Thinks Insights The Rundown
Hard work pays off and we’d like to share a client success. The results featured below are a combination of Wilmington Design Company’s tools, designers and programmers, paired with the follow through and execution of the client. Auction Orange came to us with no data on how visitors were reaching or interacting within the online space. We worked to design … Continue reading
Big changes in the search landscape are anticipated to take place in 2013. Most of our research to date reinforces our Wilmington Design Co. Search Motto: “The Internet should be approached as part of an overall marketing strategy.” The prominent trends focus on comprehensive strategies, sophisticated measurement and a shift in the perception of search. Below is a summary of … Continue reading
Wilmington Design Company welcomes Kelly Pollock as their new Internet Marketing Director. Kelly and her family have relocated to the Wilmington area from Delaware. She brings along over a decade of experience as an online marketing professional. “We are really excited to have Kelly on our team. Her years of industry experience and unique goal oriented approach will strengthen the … Continue reading
Think of social media as being at a party. No one likes to hear someone talk about themselves all night. We like to talk to people who have unique views and ideas or tell great stories or have something interesting to say. On the flip-side, no one pays attention to a wallflower either. Social media is a great way for … Continue reading
TheNextWeb.com recently posted an interesting article by Dan Taylor, which focuses on how often business websites are updating their content. It concludes that many small business websites are missing out, because they aren’t taking the time to create fresh, relevant content. Why is this important? For one thing, those websites that update their content at least 5 times a month … Continue reading
2012 is quickly approaching, which means businesses are busy finalizing their budgets for the New Year. Among these budgets, studies show that over 50% is now being allocated to tech marketing, with a forecasted increase of 3.5% in 2012, and rightfully so. The most common way prospects and customers learn about a business is through digital media. With the current … Continue reading
Wilmington Design Company has launched a brand new website for Reilly Road Industrial Park. Reilly Road is a 56-acre complex in Fayetteville, NC comprised of several commercial real-estate properties. Aware of the growing number of real-estate seekers turning to the internet for results, the client sought out WDC to establish an online presence that would provide information about the complex … Continue reading
Google made an interesting announcement on their Webmaster Central Blog back in the middle of October. The importance of this announcement has seemingly flown under the SEM radar. The announcement in summary: If a user is logged in to their Google account, their default connection will now be secure (which is good news for the user) but it presents an … Continue reading
It has been discovered that websites which feature ‘Like This’ and ‘Tweet It’ buttons receive 7 times the exposure on social media platforms than those who do not. That’s according to SEO company, BrightEdge, in a recent analysis. The analysis also shows that almost half (46.4%) of the largest 10,000 sites on the Web still don’t display any kind of … Continue reading
