Late last month, you may have heard the news that Google Places is being replaced by Google+ Local. Don’t worry if you didn’t know. If your business has already been managing your Google Place page, it was automatically converted to a Google+ Local page. A Google+ Local page features a new layout that puts more emphasis on photos and reviews … Continue reading
I know what you’re thinking: “Great. Another social networking thing I have to worry about?” Google+ is basically Google’s version of Facebook, which they say is better: “Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools. In this basic, human way, online sharing is … Continue reading
Remember that Seinfeld episode when Kenny Bania tells Jerry why going to a different restaurant has its pros and cons? “This would be good, but it would be the same. But if we go some place else, it would be different, but it might not be as good. It’s a gamble.” This was back in the days when consumers didn’t … Continue reading
In February, David Segal of the New York Times discovered dishonest practices by J.C. Penney when he realized they had been appearing in the top of search results for ‘home decor’, ‘skinny jeans’ and ‘comforter sets’ for months. What the article revealed was that thousands of keywords were linked from the retailer’s site to unrelated websites. For instance, links to … Continue reading
After this year’s Super Bowl, all business owners should be familiar with Groupon (especially from their amazingly insensitive commercial that seemed to exploit the plight of Tibetan people. In case you haven’t seen it, click HERE. Come on – it’s just poor taste). Now the company really has some competition coming from Google, and local businesses should get in on … Continue reading
