Google’s Growing Importance of Mobile Optimization

Responsive Web Design

Google Webmaster Central composed a blog post earlier this month that reinforces the importance of having a website that is not only mobile friendly, but optimized to give visitors similar experience to desktop browsing. Featured in this post were mobile recommendations and common configuration mistakes. Google also published a statement that clearly spells out that sites not in compliance will … Continue reading

No More Google Places. Now What?

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Late last month, you may have heard the news that Google Places is being replaced by Google+ Local. Don’t worry if you didn’t know. If your business has already been managing your Google Place page, it was automatically converted to a Google+ Local page. A Google+ Local page features a new layout that puts more emphasis on photos and reviews … Continue reading

3 Things About Google+

google-plus-you

I know what you’re thinking: “Great. Another social networking thing I have to worry about?” Google+ is basically Google’s version of Facebook, which they say is better: “Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools. In this basic, human way, online sharing is … Continue reading

Google to Find Guideline Violators

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In February, David Segal of the New York Times discovered dishonest practices by J.C. Penney when he realized they had been appearing in the top of search results for ‘home decor’, ‘skinny jeans’ and ‘comforter sets’ for months. What the article revealed was that thousands of keywords were linked from the retailer’s site to unrelated websites. For instance, links to … Continue reading

Google Offers

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After this year’s Super Bowl, all business owners should be familiar with Groupon (especially from their amazingly insensitive commercial that seemed to exploit the plight of Tibetan people. In case you haven’t seen it, click HERE. Come on – it’s just poor taste). Now the company really has some competition coming from Google, and local businesses should get in on … Continue reading