Hard work pays off and we’d like to share a client success. The results featured below are a combination of Wilmington Design Company’s tools, designers and programmers, paired with the follow through and execution of the client. Auction Orange came to us with no data on how visitors were reaching or interacting within the online space. We worked to design … Continue reading
Our company’s motto is: When in doubt, over communicate. Email is often the most used form of communication, but unfortunately, it can also be the worst to use when trying to get a point across to your intended receiver. But it’s not just customers we should worry about when emailing. It’s also our coworkers, who we interact with on a … Continue reading
Tip #1: Optimize for mobile. The latest statistics show that more and more of your subscribers are reading emails on their smartphones. Soon the market for mobile devices will surpass desktop PCs for Internet access. Make sure your newsletter is readable and well designed for handheld viewing. Tip #2: Don’t be a car salesman! Consumers try to avoid advertising messages … Continue reading
You might think that with so much high-speed Internet in the world and new and improved e-mail client software, that your HTML e-mail campaigns will be viewed in their entirety by your recipients. But according to Campaign Monitor, the popular e-mail marketing service, e-mail clients like Outlook and Gmail are actually more frequently blocking images from being downloaded. So, instead … Continue reading
When I think about companies who send out too many e-mail messages in a given month, I think about a particular funny graph by comedian Demetri Martin: The more frequently I get bombarded by marketing messages, the more likely I am to tune them out entirely. I’m not saying there’s an exact scientific method to e-mail campaigns, such as what … Continue reading
If you have some type of capability for lead capture on your website, don’t waste the opportunity by not staying connected with potential customers. For example, I created an account with an online store so I could have the ability to save products I was interested in buying. I didn’t want to purchase the items at the time, but I … Continue reading
Even though e-mail marketing has been around now for more than a decade, there’s still much confusion when it comes to understanding key elements that determine your campaign’s success or failure. We’re here to help you with a glossary of 17 terms you should know, so you can better track your campaign’s performance. Above the fold: The top portion of … Continue reading
The CAN-SPAM Act of 2003, a law that sets the rules for commercial email, was created to give recipients the right to stop receiving unwanted and unsolicited e-mail messages, and spells out tough penalties for violators. Here’s what every company who sends e-mail newsletters should know… The CAN-SPAM Act covers all commercial messages, which the law defines as any electronic … Continue reading
Oftentimes we become so practiced in sending e-mails, that we forget that there’s an actual human being on the other end. Our words can be taken the wrong way, and we can unintentionally cause tension with our clients and co-workers. What we think sounds casual and friendly may actually appear lazy to someone else. Likewise, quick responses may seem efficient … Continue reading
Your email signature is just a fraction in the grand scheme of your marketing plan, but it’s not something that should be overlooked. It’s as much a part of your identity as your business card, if not more so. E-mail is probably the single, most-used form of communication between you and your clients and coworkers. Here are some tips on … Continue reading
