These days, the customer journey has grown much more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. It become increasingly important to determine the “path” as well as the value of the customers journey. Read the complete article on Google’s Thinks Insights The Rundown
Tag Archives: Customer
Toot Your Horn Auction Orange
Hard work pays off and we’d like to share a client success. The results featured below are a combination of Wilmington Design Company’s tools, designers and programmers, paired with the follow through and execution of the client. Auction Orange came to us with no data on how visitors were reaching or interacting within the online space. We worked to design … Continue reading
No mobile site? No customer!
Google has recently discovered that 61% of consumers are more likely to leave a user-unfriendly mobile site, while 67% of consumers are more likely to buy from a user-friendly mobile site!? In short, if you don’t have a mobile-friendly site, your customers might move on to your competitors who do. It’s important to plan ahead for mobile, when designing or … Continue reading
Pay Attention, Marketers!
There was a fascinating educational show on the National Geographic channel some time ago, called “Brain Games,” that had some pretty interesting facts about how our brains work. Having a deeper understanding of the human mind should be every marketer’s objective, since it could aid in the development of better ideas. In the video below, people were tested to see … Continue reading
Too many choices = less profit
I’ve watched an intriguing video on TED.com that talked about a simple way some companies are increasing their profits. In short, they’ve found that offering their customers fewer choices can lead to more purchases than offering many choices. Sheena Iyengar (the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School) who gave the talk, says … Continue reading
The New Facebook: 5 Things You Should Know
At the end of this month, all businesses who have a Facebook Page will need to conform to Facebook’s new timeline format, as we’ve learned from their recent fMC 2012 Conference. If you haven’t watched the hour long video, don’t worry. We’ll break it down for you. The conference started off on somewhat of a pretentious note, with Facebook touting … Continue reading
Benefits of Saying Thanks
You’ve always been taught that saying “thank you” is important and courteous. But don’t think of it as being just a polite gesture — it may also help your business succeed. This is not an article about how the business world has turned into a cold, sterile, impersonal environment, but about how your business can have a distinctive edge in … Continue reading
Stigmatized property?
My new favorite TV show, American Horror Story on FX, is about an old restored mansion which the locals have dubbed “murder house.” The current homeowners are trying to sell their haunted house to no avail. Maybe you’ve never had to sell a haunted house, but most agents at one time or another have had to deal with a stigmatized … Continue reading
How to Handle Negative Reviews About Your Business
There are many online review sites, and every business (especially Business-To-Consumer ones) needs to be aware of what the public is saying about them. Google, Yahoo!, Superpages, Yelp, and many more sites are available for consumers to help them decide whether or not to spend their money at a particular business. While it’s tough for a small business to keep … Continue reading
Watch episode #07051 of Colbert Report, or else.
I was watching the Colbert Report recently, as the man himself — Steven Colbert — talked about a certain company’s devious plan of using women’s insecurities to make money. In short, the company created another body issue for women to feel insecure about: their armpits. Then, the company sold the solution to that problem: a new deodorant. What a genius … Continue reading
