Whose Mayfaire? My Mayfaire

My Mayfaire

Things just got personal at Mayfaire Towncenter with the introduction of “My Mayfaire”. An interactive tool that stores personalized preferences and sends shoppers custom email notifications with information about favorite shops and restaurants in one place. Conceptualized after reviewing website analytics and discovering visitors were downloading coupons from each stores unique webpage, the creative team approached the shopping center marketing … Continue reading

5 Rules for Effective Brainstorming

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Before you can start a brainstorming session, you must define the problem (hence the reason for bringing your team together to come up with solutions to that problem). Everyone involved must understand the problem and know these following rules: 1. Keep a record of all ideas that are brought forth. The initial brainstorming session can have lots of good ideas … Continue reading

Best iPhone Apps for Realtors

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MagicPlan – Create instant floor plans just by taking pictures MagicPlan measures your rooms and draws your floor plan just by taking pictures. You can then get your floor plan in PDF, JPG and DXF format or publish an Interactive Floor Plan on the web. With MagicPlan, everyone can create a floor plan in a few minutes only. Once you … Continue reading

No More Google Places. Now What?

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Late last month, you may have heard the news that Google Places is being replaced by Google+ Local. Don’t worry if you didn’t know. If your business has already been managing your Google Place page, it was automatically converted to a Google+ Local page. A Google+ Local page features a new layout that puts more emphasis on photos and reviews … Continue reading

Too many choices = less profit

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I’ve watched an intriguing video on TED.com that talked about a simple way some companies are increasing their profits. In short, they’ve found that offering their customers fewer choices can lead to more purchases than offering many choices. Sheena Iyengar (the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School) who gave the talk, says … Continue reading

Benefits of Saying Thanks

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You’ve always been taught that saying “thank you” is important and courteous. But don’t think of it as being just a polite gesture — it may also help your business succeed. This is not an article about how the business world has turned into a cold, sterile, impersonal environment, but about how your business can have a distinctive edge in … Continue reading