Hard work pays off and we’d like to share a client success. The results featured below are a combination of Wilmington Design Company’s tools, designers and programmers, paired with the follow through and execution of the client. Auction Orange came to us with no data on how visitors were reaching or interacting within the online space. We worked to design … Continue reading
Things just got personal at Mayfaire Towncenter with the introduction of “My Mayfaire”. An interactive tool that stores personalized preferences and sends shoppers custom email notifications with information about favorite shops and restaurants in one place. Conceptualized after reviewing website analytics and discovering visitors were downloading coupons from each stores unique webpage, the creative team approached the shopping center marketing … Continue reading
Have you been noticing online ads a lot more lately? If so, it’s possible that you’ve been the target of a retargeting campaign. Retargeting (a.k.a. remarketing) is a way for online businesses to simply remind potential customers where they’ve been. The goal is not just for brand reinforcement but also for browsers to ultimately become buyers. For example, I was … Continue reading
Coldwell Banker has just launched a series of new ad spots, featuring a strangely familiar voice-over. The ads are a bit nauseatingly cute with an excess of happy lifestyle footage, narrated by none other than…Tom Selleck. You may think he’s an odd choice for a real estate commercial, but in fact, Selleck’s father had served as a Coldwell Banker executive … Continue reading
Getting bored with the typical real estate advertisements? Flipping through the newspaper or real estate magazine can get pretty stale. Most ads seem to blend together with too much text and images and even multiple calls-to-actions. To help break out of the mold, here are some unique real estate advertisement inspirations from around the world: … Continue reading
There are plenty of bad, “homemade” online videos from Real Estate companies and agents. Many of them have been created internally, using inferior production equipment and ill-conceived concepts. The videos often appear unprofessional and overall self-righteous in nature. The whole point of creating an entertaining-type of video is to have it go “viral.” But above all, it must promote the … Continue reading
At the grocery store one day, I found myself looking for MSG-free salad dressings (which turned out to be a difficult task). I finally found a brand, but while I was reading over their ingredients, I noticed a weird “story” on the back of the bottle. If you’ve ever bought a Newman’s Own product before, you may have noticed these … Continue reading
Public Service Announcements (PSAs) often have some of the most creative and inspiring advertisements. Marketers and businesses of all kinds can get their creative minds working from these amazing ad examples…
The tech industry (and society, for that matter) has lost a true innovator with the passing of Steve Jobs earlier this month. But he wasn’t just an innovator to the computer, music, communication, and animated film industry. He also had a hand in changing the face of advertising, starting with the hit 1984 Super Bowl commercial. Here are some interesting … Continue reading
Bored, sitting in the doctor’s office one day, I came across a Lennox ad in a magazine that had a strange-looking 1-inch graphic in the corner. I’ve seen plenty of QR Codes, but this one was nicely branded specifically for that company. From a marketing standpoint, it was intriguing. So, I went online to learn more. I found out that … Continue reading
