Myth #1: Linking out to other websites will help my website’s page rank. Truth: Linking away to other websites does not help your website to rank higher. If this was true, wouldn’t every site have a BAZILLION links on them?! Rather, Google prefers “inbound” links that come from other related sources. The only reason to have out-bound links is if … Continue reading →

A 2007 study has shown that about 85% percent of search engine users do not click on Pay-Per-Click (PPC) ads and instead trust organic results. But some markets do enjoy a higher percentage of PPC users, like the real estate industry. So, how do you decide if your marketing dollars should go to organic Search Engine Optimization (SEO) or Pay-Per-Click … Continue reading →