Coldwell Banker has just launched a series of new ad spots, featuring a strangely familiar voice-over. The ads are a bit nauseatingly cute with an excess of happy lifestyle footage, narrated by none other than…Tom Selleck. You may think he’s an odd choice for a real estate commercial, but in fact, Selleck’s father had served as a Coldwell Banker executive for nearly four decades (and his three siblings had also worked for the company). With his deep, grandfather-like voice, passing through the bristles of his magnificent mustache as he speaks, Tom Selleck reminds us how to view the value of a home: “You start by...
E-mail Frequency-How...
When I think about companies who send out too many e-mail messages in a given month, I think about a particular funny graph by comedian Demetri Martin: The more frequently I get bombarded by marketing messages, the more likely I am to tune them out entirely. I’m not saying there’s...
Wasting Your Leads?
If you have some type of capability for lead capture on your website, don’t waste the opportunity by not staying connected with potential customers. For example, I created an account with an online store so I could have the ability to save products I was interested in buying. I...
3 Mobile Marketing T...
According to an IBM survey, developers say that mobile technology — from smartphones to tablets — is not just a current fad, but that by 2015, it will dominate everything! “The cell phone is no longer a gadget – it’s what IT is going to become.” Over the...
How to Build a Proper E-mail Marketing List
You know the saying: “It’s easier to ask forgiveness than it is to get permission.” When it comes to your e-mail marketing lists, however, that sort of attitude just might get you blacklisted. Having a strong e-mail list with the right contacts is one of the most crucial parts of a successful e-mail campaign. This article has some helpful tips on building and maintaining a good e-mail contact list. First things first: there is no shortcut for having a solid e-mail list with targeted prospects. Buying a list from a so-called “trustworthy” seller might work in some instances, but it may end up being a huge waste...
Get personal with yo...
Take a look at the junk mail you receive in your mailbox everyday. Very few pieces do a good job at speaking directly to you. Knowing that customized messages can significantly increase response rates for generating leads, you can begin to create better, more targeted campaigns. This is where...
HD video series for ...
Does experience matter? It does for the clients of local Realtor Vance Young. We just completed a series of HD videos for Vance that will primarily be used on line to introduce new visitors to some the areas most beautiful areas to purchase a home. The series includes an Experience Matters...