You’ve always been taught that saying “thank you” is important and courteous. But don’t think of it as being just a polite gesture — it may also help your business succeed. This is not an article about how the business world has turned into a cold, sterile, impersonal environment, but about how your business can have a distinctive edge in … Continue reading
RealtorMag.com came out with a story last week which Realtors and builders may find a bit uplifting. It had stated that “existing-home sales continued on an uptrend in December, rising for three consecutive months and remaining above where they were a year ago, according to the National Association of REALTORS
Home prices are affordable, mortgage rates are low, options are plentiful, and now there’s another reason for buyers to make the leap into home ownership: rent is on the rise. New data across the country shows that rental costs have been steadily increasing over the past few years. A new housing report from Hotpads.com has found that two-bedroom rental prices … Continue reading
Realtor.com has released new data on real estate market trends happening around the country. The report has found that inventory on the national level has declined by 21% compared to last November. In addition, the median age of inventory went down 3.4% compared to a year ago.? Median list prices are up by 4% nationally on a year-to-year comparison. How … Continue reading
There are plenty of bad, “homemade” online videos from Real Estate companies and agents. Many of them have been created internally, using inferior production equipment and ill-conceived concepts. The videos often appear unprofessional and overall self-righteous in nature. The whole point of creating an entertaining-type of video is to have it go “viral.” But above all, it must promote the … Continue reading
My new favorite TV show, American Horror Story on FX, is about an old restored mansion which the locals have dubbed “murder house.” The current homeowners are trying to sell their haunted house to no avail. Maybe you’ve never had to sell a haunted house, but most agents at one time or another have had to deal with a stigmatized … Continue reading
User engagement on the world’s largest social site continues to grow, and it’s all thanks to the ol’ ‘Like’ button. A whitepaper report from Efficient Frontier?shows that Facebook’s user engagement has increased by a remarkable 31% this past year, which outgrows the 24% increase in impressions per post. Because engagement of posts seems to be overreaching the number of impressions, … Continue reading
You might think that with so much high-speed Internet in the world and new and improved e-mail client software, that your HTML e-mail campaigns will be viewed in their entirety by your recipients. But according to Campaign Monitor, the popular e-mail marketing service, e-mail clients like Outlook and Gmail are actually more frequently blocking images from being downloaded. So, instead … Continue reading
When I think about companies who send out too many e-mail messages in a given month, I think about a particular funny graph by comedian Demetri Martin: The more frequently I get bombarded by marketing messages, the more likely I am to tune them out entirely. I’m not saying there’s an exact scientific method to e-mail campaigns, such as what … Continue reading
If you have some type of capability for lead capture on your website, don’t waste the opportunity by not staying connected with potential customers. For example, I created an account with an online store so I could have the ability to save products I was interested in buying. I didn’t want to purchase the items at the time, but I … Continue reading
