Home Builder Using Technology to Ensure Customer Satisfaction


For Fayetteville based Home Builder Caviness & Cates Communities, homeowners are their first priority. They take pride in the fact that they maintain a relationship with customers beyond sale and closing. In order to ensure complete customer satisfaction, we worked closely with the home builder to implement a Homeowner Survey as part of the closing process. The Homeowner Survey is compiled … Continue reading

Attract female buyers with Pinterest

Attract Customers with Pinterest

It has been shown that women trust recommendations from the image-centric social site, Pinterest, more than any other social platform. Why? Because women trust other women’s recommendations. Here are some other latest statistics you should know about Pinterest: Since the start of this year, daily users on Pinterest have increased by more than 145%. Of the approximately 12 million users, … Continue reading

Best iPhone Apps for Realtors


MagicPlan – Create instant floor plans just by taking pictures MagicPlan measures your rooms and draws your floor plan just by taking pictures. You can then get your floor plan in PDF, JPG and DXF format or publish an Interactive Floor Plan on the web. With MagicPlan, everyone can create a floor plan in a few minutes only. Once you … Continue reading

Are virtual tours really worth it?


A good virtual tour — from a buyer’s perspective — is not merely a slideshow of static photographs played along to music. Website users expect a virtual tour to have a voice talking about specific features, along with true video that spans the interior and exterior of that home. The point of a virtual tour is to let homebuyers get … Continue reading

What do you really think about Zillow and Trulia?


Third-party listing syndicators, like Zillow and Trulia first appeared on the web just as the housing market hit its peak, and Realtors around the nation have been both happy and wary about sharing their listings with these national sites as a way to help sales. Today, there seems to be a growing backlash from Realtors who say that the service … Continue reading

Magnum P.I. calculates the true value of a home


Coldwell Banker has just launched a series of new ad spots, featuring a strangely familiar voice-over. The ads are a bit nauseatingly cute with an excess of happy lifestyle footage, narrated by none other than…Tom Selleck. You may think he’s an odd choice for a real estate commercial, but in fact, Selleck’s father had served as a Coldwell Banker executive … Continue reading