Google has recently discovered that 61% of consumers are more likely to leave a user-unfriendly mobile site, while 67% of consumers are more likely to buy from a user-friendly mobile site!? In short, if you don’t have a mobile-friendly site, your customers might move on to your competitors who do. It’s important to plan ahead for mobile, when designing or … Continue reading
Our company’s motto is: When in doubt, over communicate. Email is often the most used form of communication, but unfortunately, it can also be the worst to use when trying to get a point across to your intended receiver. But it’s not just customers we should worry about when emailing. It’s also our coworkers, who we interact with on a … Continue reading
“You scratch my back, I’ll scratch yours.” This familiar phrase should be in the hearts and minds of every business who’s trying to marketing their business through mobile technology. To do it successfully requires an understanding of mutual trade of value. In order for a consumer to want to spend her precious time and attention to focus on your brand, … Continue reading
If you’ve been contemplating whether or not to move forward with developing a mobile version of your website, consider this: more than 60% of 25-34 year-olds now own a smartphone and/or tablet device for browsing and staying connected to the web. And according to a new survey from Zmags, only 4% of these consumers use branded apps (as opposed to … Continue reading
Mobile technology is constantly changing, which is why marketers need to stay informed about the latest statistics. Not only are more people surfing the web on mobile devices, but they’re also getting more comfortable with purchasing items with their cell phones and tablets. In addition, a February 2011 report shows that older Americans are catching up to younger generations in … Continue reading
Getting a customer to return to your retail website and make a purchase is sort of a science. It’s all about evoking a positive user experience (UX). What UX really boils down to is the virtual experience of great customer service and product/store display & design. We’ve seen a wealth of new and innovative e-commerce tools and features over the … Continue reading
We’ve compiled a list of 3 apps that help your business run smoothly and 7 apps that help your everyday life run effortlessly. Most of these apps are little to no cost. Check them out! 3 APPS FOR BUSINESS: TED Get inspired by great talks from some of the smartest people you’ve never heard of, as well as celebrities in … Continue reading
At this point, no business is immune to the effects of mobile marketing. If your business can be found on Google, it can be found on any Internet-capable mobile device. Even small businesses must understand their rightful place in marketing for mobility. Just knowing the following statistics may help you decide how your business should spend its marketing dollars… – … Continue reading
In just a few short years, the mobile device and smartphone market has boomed, following the introduction of Apple’s iPhone and Google’s Android operating system. Compound this with society’s need for immediate gratification, and you’ve set the stage for reaching and attracting more customers. But if the thought of your customers connecting with your brand anytime and anywhere sounds a … Continue reading
