The cat’s out of the bag! Smashing Magazine has compiled a list of 10 clever, little tricks for better website usability. These little known design touches are based on statistical evidence that web designers rely on to create successful websites. Now you can know our secrets, too! From eye-tracking research and other usability studies, we’re able to gather findings to … Continue reading
Once upon a time, there was really only one screen size that web designers had to worry about. But the good ol’ days of the standard 800×600 size is long gone. Today, we have a variety of sizes from wide screen monitors and laptops to tablets and smartphones. In fact, just this past month, the most popular screen size is … Continue reading
How often have you seen a design or piece of artwork that you really liked, but just didn’t know why? There could’ve been a number of reasons why you were drawn to it: its use of color, contrast, you woke up on the right side of the bed, etc. What also plays a major role in judging good design is … Continue reading
Think of social media as being at a party. No one likes to hear someone talk about themselves all night. We like to talk to people who have unique views and ideas or tell great stories or have something interesting to say. On the flip-side, no one pays attention to a wallflower either. Social media is a great way for … Continue reading
There was a fascinating educational show on the National Geographic channel some time ago, called “Brain Games,” that had some pretty interesting facts about how our brains work. Having a deeper understanding of the human mind should be every marketer’s objective, since it could aid in the development of better ideas. In the video below, people were tested to see … Continue reading
Oftentimes, we designers must walk a fine line between giving our clients what they want and giving them what they need for their target market. For example, can you guess the single, most commonly used phrase that makes most designers cringe when they hear it from clients? If you answered, “Jazz it up,” you’re wrong (that’s the second most irritating … Continue reading
In celebration up the upcoming holiday, we’ve compiled a list with instructions, on how to find some fun “Easter Eggs” hidden around the internet. Read More Continue reading
“You scratch my back, I’ll scratch yours.” This familiar phrase should be in the hearts and minds of every business who’s trying to marketing their business through mobile technology. To do it successfully requires an understanding of mutual trade of value. In order for a consumer to want to spend her precious time and attention to focus on your brand, … Continue reading
I’ve watched an intriguing video on TED.com that talked about a simple way some companies are increasing their profits. In short, they’ve found that offering their customers fewer choices can lead to more purchases than offering many choices. Sheena Iyengar (the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School) who gave the talk, says … Continue reading
At the end of this month, all businesses who have a Facebook Page will need to conform to Facebook’s new timeline format, as we’ve learned from their recent fMC 2012 Conference. If you haven’t watched the hour long video, don’t worry. We’ll break it down for you. The conference started off on somewhat of a pretentious note, with Facebook touting … Continue reading
