TheNextWeb.com recently posted an interesting article by Dan Taylor, which focuses on how often business websites are updating their content. It concludes that many small business websites are missing out, because they aren’t taking the time to create fresh, relevant content. Why is this important? For one thing, those websites that update their content at least 5 times a month stand to gain an extra 300% in web traffic! Last year, a survey by SiteKreator which included over 100,000 small business website owners, discovered that those who regularly updated their websites (5 times or more a month) had 300% more traffic than those who...

A recent article on allfacebook.com shows that your Facebook page may not be attracting fans as much as you might hope. In fact, they’ve discovered that the average page post reaches only 17% of its fans. What can you do to make your page more valuable? In short, you must increase the amount of likes and comments on your posts. Knowing whether or not your posts remain visible in front of Facebook users can be somewhat mysterious, especially since Facebook is constantly changing its privacy and notification settings. A post that has been liked, shared or commented on is more likely to help your page’s visibility and increase your...

There are many online review sites, and every business (especially Business-To-Consumer ones) needs to be aware of what the public is saying about them. Google, Yahoo!, Superpages, Yelp, and many more sites are available for consumers to help them decide whether or not to spend their money at a particular business. While it’s tough for a small business to keep up with them all, it’s essential to check these sites from time to time. The best thing about these sites is that businesses are now able to engage more with their customers. It’s a great way to improve your business by getting to know who your customers are and what...

You’ve been told that having an attention-grabbing headline is the key to get users to click on your blog post. But, if your first paragraph doesn’t live up to the expectations of your awesome headline, users will leave your post faster than you can say, “made you look.” A good article gives your business the chance to connect with potential customers, and the introduction is a crucial part in persuading them to read. With so much information available to read on the Internet, people have been accustomed to not giving good articles a chance, especially when the first paragraph lacks the same punch as the headline. How...