Big changes in the search landscape are anticipated to take place in 2013. Most of our research to date reinforces our Wilmington Design Co. Search Motto: “The Internet should be approached as part of an overall marketing strategy.” The prominent trends focus on comprehensive strategies, sophisticated measurement and a shift in the perception of search. Below is a summary of … Continue reading
Have you been noticing online ads a lot more lately? If so, it’s possible that you’ve been the target of a retargeting campaign. Retargeting (a.k.a. remarketing) is a way for online businesses to simply remind potential customers where they’ve been. The goal is not just for brand reinforcement but also for browsers to ultimately become buyers. For example, I was … Continue reading
TheNextWeb.com recently posted an interesting article by Dan Taylor, which focuses on how often business websites are updating their content. It concludes that many small business websites are missing out, because they aren’t taking the time to create fresh, relevant content. Why is this important? For one thing, those websites that update their content at least 5 times a month … Continue reading
Pinterest is quickly becoming a contender in the “referral sites game.” In fact, according to a recent study by Sareaholic, it has accounted for 3.6% of referral traffic in January, edging out YouTube, LinkedIn and Google Plus and nearly tying Twitter at 3.61%. That’s not all… In one month’s time, Pinterest grew from 2.5% of referral traffic in December to … Continue reading
A recent article on allfacebook.com shows that your Facebook page may not be attracting fans as much as you might hope. In fact, they’ve discovered that the average page post reaches only 17% of its fans. What can you do to make your page more valuable? In short, you must increase the amount of likes and comments on your posts. … Continue reading
It has been discovered that websites which feature ‘Like This’ and ‘Tweet It’ buttons receive 7 times the exposure on social media platforms than those who do not. That’s according to SEO company, BrightEdge, in a recent analysis. The analysis also shows that almost half (46.4%) of the largest 10,000 sites on the Web still don’t display any kind of … Continue reading
I know what you’re thinking: “Great. Another social networking thing I have to worry about?” Google+ is basically Google’s version of Facebook, which they say is better: “Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools. In this basic, human way, online sharing is … Continue reading
The ROI of social media for businesses is not an easy thing to define. But, according to Hitwise, one website visitor is worth about 1/20th the value of one Facebook fan. Their data suggests that a single Facebook fan can be worth 20 additional visits to your website over the course of a year. For retail websites in particular, the … Continue reading
Any business can learn how to boost consumer awareness just by following the example set by the Conan O’Brien “franchise.” Since leaving NBC last year, Conan and his Team Coco brand have dominated the web, fueled by his diehard fans as well as his inundation in social media. Using a variety of social media tools during his hiatus from late-night … Continue reading
There are many online review sites, and every business (especially Business-To-Consumer ones) needs to be aware of what the public is saying about them. Google, Yahoo!, Superpages, Yelp, and many more sites are available for consumers to help them decide whether or not to spend their money at a particular business. While it’s tough for a small business to keep … Continue reading
