Before you can start a brainstorming session, you must define the problem (hence the reason for bringing your team together to come up with solutions to that problem). Everyone involved must understand the problem and know these following rules: 1. Keep a record of all ideas that are brought forth. The initial brainstorming session can have lots of good ideas … Continue reading
There was a fascinating educational show on the National Geographic channel some time ago, called “Brain Games,” that had some pretty interesting facts about how our brains work. Having a deeper understanding of the human mind should be every marketer’s objective, since it could aid in the development of better ideas. In the video below, people were tested to see … Continue reading
I’ve watched an intriguing video on TED.com that talked about a simple way some companies are increasing their profits. In short, they’ve found that offering their customers fewer choices can lead to more purchases than offering many choices. Sheena Iyengar (the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School) who gave the talk, says … Continue reading
At the grocery store one day, I found myself looking for MSG-free salad dressings (which turned out to be a difficult task). I finally found a brand, but while I was reading over their ingredients, I noticed a weird “story” on the back of the bottle. If you’ve ever bought a Newman’s Own product before, you may have noticed these … Continue reading
Public Service Announcements (PSAs) often have some of the most creative and inspiring advertisements. Marketers and businesses of all kinds can get their creative minds working from these amazing ad examples…
The tech industry (and society, for that matter) has lost a true innovator with the passing of Steve Jobs earlier this month. But he wasn’t just an innovator to the computer, music, communication, and animated film industry. He also had a hand in changing the face of advertising, starting with the hit 1984 Super Bowl commercial. Here are some interesting … Continue reading
Bored, sitting in the doctor’s office one day, I came across a Lennox ad in a magazine that had a strange-looking 1-inch graphic in the corner. I’ve seen plenty of QR Codes, but this one was nicely branded specifically for that company. From a marketing standpoint, it was intriguing. So, I went online to learn more. I found out that … Continue reading
Prepare yourself for becoming inspired by great quotes from the best in the business of marketing… David Ogilvy: 1. “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” 2. “You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and … Continue reading
Have you ever heard the phrase, “The medium is the message”? It was first coined by Marshall McLuhan, a pioneer in the study of media theory. The phrase generally means that the type of medium (i.e. Radio, TV, Outdoor Advertisement, telephone, the Internet, etc.) embeds itself within the advertising message, which influences how its audience perceives that message. Some people … Continue reading
Coming up with a unique company name can be one of the hardest aspects of starting a new business. It takes some imagination and creativity. True, there have been hugely successful companies with humdrum names and many unsuccessful companies with amazing names. This article gives you some tips on choosing a name and helps to answer the question: How much … Continue reading
