Even though e-mail marketing has been around now for more than a decade, there’s still much confusion when it comes to understanding key elements that determine your campaign’s success or failure. We’re here to help you with a glossary of 17 terms you should know, so you can...
Does the CAN-SPAM Act mean you can spam people?
The CAN-SPAM Act of 2003, a law that sets the rules for commercial email, was created to give recipients the right to stop receiving unwanted and unsolicited e-mail messages, and spells out tough penalties for violators. Here’s what every company who sends e-mail newsletters should know… The CAN-SPAM Act covers all commercial messages, which the law defines as any electronic mail with a commercial advertisement or promotion of a commercial product or service, including email that promotes content on commercial websites. If a subscriber has no prior relationship with an organization and hasn’t explicitly signed up for a...
Great e-Newsletters
If you’re an Apple lover like us, you know that when a new Apple e-mail campaign hits your inbox, it won’t go unnoticed. Ever wonder why their messages are so successful? It’s because Apple knows the right formula for designing an e-mail that leads viewers where they want...