Tip #1: Optimize for mobile. The latest statistics show that more and more of your subscribers are reading emails on their smartphones. Soon the market for mobile devices will surpass desktop PCs for Internet access. Make sure your newsletter is readable and well designed for handheld viewing. Tip #2: Don’t be a car salesman! Consumers try to avoid advertising messages … Continue reading
Even though e-mail marketing has been around now for more than a decade, there’s still much confusion when it comes to understanding key elements that determine your campaign’s success or failure. We’re here to help you with a glossary of 17 terms you should know, so you can better track your campaign’s performance. Above the fold: The top portion of … Continue reading
The CAN-SPAM Act of 2003, a law that sets the rules for commercial email, was created to give recipients the right to stop receiving unwanted and unsolicited e-mail messages, and spells out tough penalties for violators. Here’s what every company who sends e-mail newsletters should know… The CAN-SPAM Act covers all commercial messages, which the law defines as any electronic … Continue reading
If you’re an Apple lover like us, you know that when a new Apple e-mail campaign hits your inbox, it won’t go unnoticed. Ever wonder why their messages are so successful? It’s because Apple knows the right formula for designing an e-mail that leads viewers where they want them to go. Here’s a great diagram that breaks it down for … Continue reading
