Oftentimes, we designers must walk a fine line between giving our clients what they want and giving them what they need for their target market. For example, can you guess the single, most commonly used phrase that makes most designers cringe when they hear it from clients? If you answered, “Jazz it up,” you’re wrong (that’s the second most irritating phrase). The correct answer is: “Make the logo bigger!” Designers often joke about having to make logos bigger on designs (see Figure 1a), whether on a website, print advertisement or business card. But we should really try to understand why this is such a...
Print may be dead, b...
We’ve known that print was a dying industry, way back when Dr. Egon remarked, “Print is dead,” in the 1984 classic, Ghostbusters. He was right. Although the Internet was in its infancy at the time, geeks like him knew the impact that this technology would have on business,...
Planning Saves Money
Before you can get a business off the ground you need a clear and concise plan to get things started, whether it’s getting investors in place or solving logistic problems. That same amount of effort must go into planning your business’s website. This article discusses why...