It’s logical to assume that the more we know about the human mind and behavior, the better we are at design and marketing. A great article by Gregory Ciotti of Inspired Magazine gives us 5 examples of psychology studies that we can use toward the decisions we make in our website designs. “5 Psychology Studies for Smarter Web Design” … Continue reading
In the early 1900s, Tinker A. Miles, a psychology professor at the University of Minnesota, conducted a study about the way a reader judges how much of a page is filled by content. He showed the test subjects printed cards that had an area of black printed in the middle (see below). The amount of black was a 50-50 ratio … Continue reading
The cat’s out of the bag! Smashing Magazine has compiled a list of 10 clever, little tricks for better website usability. These little known design touches are based on statistical evidence that web designers rely on to create successful websites. Now you can know our secrets, too! From eye-tracking research and other usability studies, we’re able to gather findings to … Continue reading
Once upon a time, there was really only one screen size that web designers had to worry about. But the good ol’ days of the standard 800×600 size is long gone. Today, we have a variety of sizes from wide screen monitors and laptops to tablets and smartphones. In fact, just this past month, the most popular screen size is … Continue reading
How often have you seen a design or piece of artwork that you really liked, but just didn’t know why? There could’ve been a number of reasons why you were drawn to it: its use of color, contrast, you woke up on the right side of the bed, etc. What also plays a major role in judging good design is … Continue reading
Oftentimes, we designers must walk a fine line between giving our clients what they want and giving them what they need for their target market. For example, can you guess the single, most commonly used phrase that makes most designers cringe when they hear it from clients? If you answered, “Jazz it up,” you’re wrong (that’s the second most irritating … Continue reading
We’ve known that print was a dying industry, way back when Dr. Egon remarked, “Print is dead,” in the 1984 classic, Ghostbusters. He was right. Although the Internet was in its infancy at the time, geeks like him knew the impact that this technology would have on business, marketing and communication. The web is where your customers go to find … Continue reading
Before you can get a business off the ground you need a clear and concise plan to get things started, whether it’s getting investors in place or solving logistic problems. That same amount of effort must go into planning your business’s website. This article discusses why neglecting a planning stage for your website can be detrimental and explores some ways … Continue reading
