Instagram Launches Ability for Brand Sponsorship

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Advertising antics of big time brands are making their way to infiltrate all things social. Next stop: paid advertising on Instagram. The social media platform is now rolling out the ability for brands to “sponsor” interest-based photos and videos on users’ photo feeds. To test the waters a bit (or to avoid a complete meltdown amongst avid Instagrammers) the social … Continue reading

Why responsive websites are killing it

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In the very recent past, your business needed to build both a desktop website and mobile-formatted website to stay competitive. Nowadays, technology lets us build a single website that automatically fits all platforms: extra-large displays, iPads, iPhones, Androids, tablets, and any new device that comes on the market. Knowing that Google — the king of all the Internet — recommends … Continue reading

WDC Does Christmas

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Do YOU have a team of Elves helping you prep for this Christmas season? We didn’t think so… That’s why we’ve been hard at work coming up with ways to help you take off the Holiday edge. Aside from the obvious Xmas shenanigans, (dreaming of sugar-plums, walking in a winter wonderland and rockin’ around the Christmas tree) we’ve been spending … Continue reading

Fresh from the Facebook Newsroom

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Facebook announced updates that will focus on more quality in your newsfeed and less irrelevant viral photos or stories.  We personally like the way Marketing Pilgrim’s Frank Reed sums it up, “Facebook Focuses on Quality Which Means Fewer Memes“…  Read Marketing Pilgrim’s full article. Visit the Facebook newsroom. What is a Meme? For all of you who have heard of a … Continue reading

The Weather Channel Unveils New Brand Identity

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Posted on November 11, 2013 The Weather Channel Unveils New Brand Identity And All-New Network Visual Identity. The Revamp Includes New Local on the 8s, New Graphics, and New Always-On Local Weather. The Weather Channel announced a network relaunch on Tuesday, Nov. 12, during its live morning programming. The Weather Channel has started rolling out new branding, new Local on … Continue reading

Painfully Obvious & Extremely Effective Facebook Tactics

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We stumbled upon this relevant and entertaining article that gives us excellent insight into Facebook trends and tactics that you might be doing all wrong. The full piece is long and a bit detailed, but we highly recommend you skim the headlines and graphics. We can promise at least one chuckle over the painfully obvious graphics making light of the … Continue reading

Jiffy GIFs

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The Graphics Interchange Format, better known by its abbreviation “GIF” (pronounced “jif” like the peanut butter), uses a bitmap image format to showcase images and animations. No new guy to the block, animated gifs have been used since 1987 and can be seen everywhere thanks to it’s wide support and portability. Posing some limitations, traditional gifs are often better-suited for … Continue reading

Home Builder Using Technology to Ensure Customer Satisfaction

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For Fayetteville based Home Builder Caviness & Cates Communities, homeowners are their first priority. They take pride in the fact that they maintain a relationship with customers beyond sale and closing. In order to ensure complete customer satisfaction, we worked closely with the home builder to implement a Homeowner Survey as part of the closing process. The Homeowner Survey is compiled … Continue reading

Popular Website chat tool getting new features.

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The super popular website “chat” tool Zopim has exciting new features in the works. The award winning website chat tool is getting ready to roll out some new features. The company has been “beta” testing a variety of highly requested features. Among the notable new features and changes, the company is adding additional customizations to the chat badge or widget … Continue reading