Think of social media as being at a party. No one likes to hear someone talk about themselves all night. We like to talk to people who have unique views and ideas or tell great stories or have something interesting to say. On the flip-side, no one pays attention to a wallflower either. Social...
Pay Attention, Marke...
There was a fascinating educational show on the National Geographic channel some time ago, called “Brain Games,” that had some pretty interesting facts about how our brains work. Having a deeper understanding of the human mind should be every marketer’s objective, since it...
Logos: How Big Is Too Big?
Oftentimes, we designers must walk a fine line between giving our clients what they want and giving them what they need for their target market. For example, can you guess the single, most commonly used phrase that makes most designers cringe when they hear it from clients? If you answered, “Jazz it up,” you’re wrong (that’s the second most irritating phrase). The correct answer is: “Make the logo bigger!” Designers often joke about having to make logos bigger on designs (see Figure 1a), whether on a website, print advertisement or business card. But we should really try to understand why this is such a...
WDC Easter Egg Hunt
In celebration up the upcoming holiday, we’ve compiled a list with instructions, on how to find some fun “Easter Eggs” hidden around the internet. 1. Try Google-ing “Find Chuck Norris” and use the “I’m Feeling Lucky” search function. 2. Log onto...
Mobile Marketing don...
“You scratch my back, I’ll scratch yours.” This familiar phrase should be in the hearts and minds of every business who’s trying to marketing their business through mobile technology. To do it successfully requires an understanding of mutual trade of value. In order for...
Too many choices = less profit
I’ve watched an intriguing video on TED.com that talked about a simple way some companies are increasing their profits. In short, they’ve found that offering their customers fewer choices can lead to more purchases than offering many choices. Sheena Iyengar (the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School) who gave the talk, says that we have a “choice-overload problem” in today’s world. She had held an experiment at an upscale grocery store to see whether or not having too many choices affected a consumer’s ability to choose and ultimately buy a product....
The New Facebook: 5 ...
At the end of this month, all businesses who have a Facebook Page will need to conform to Facebook’s new timeline format, as we’ve learned from their recent fMC 2012 Conference. If you haven’t watched the hour long video, don’t worry. We’ll break it down for...
Best Songs to Motiva...
This amazing list of 35 motivational, uplifting and inspiring songs just might carry you through your workweek. Pick out your favorite tunes, and you’ll have quite an awesome mixed tape — or a playlist, if you’ve been keeping up with technology for the last 15 years —...
How to gain 300% more web traffic
TheNextWeb.com recently posted an interesting article by Dan Taylor, which focuses on how often business websites are updating their content. It concludes that many small business websites are missing out, because they aren’t taking the time to create fresh, relevant content. Why is this important? For one thing, those websites that update their content at least 5 times a month stand to gain an extra 300% in web traffic! Last year, a survey by SiteKreator which included over 100,000 small business website owners, discovered that those who regularly updated their websites (5 times or more a month) had 300% more traffic than those who...
Pinterest: changing ...
Pinterest is quickly becoming a contender in the “referral sites game.” In fact, according to a recent study by Sareaholic, it has accounted for 3.6% of referral traffic in January, edging out YouTube, LinkedIn and Google Plus and nearly tying Twitter at 3.61%. That’s not...
20 Sweet Infographic...
Infographics are visual presentations that employ a combination of maps, diagrams and illustrations in order to transform complex information and lengthy data into simple, visually-engaging content. Infographics are a great way to spark audience interest, drive SEO traffic and expand brand...
Mobile sites preferr...
If you’ve been contemplating whether or not to move forward with developing a mobile version of your website, consider this: more than 60% of 25-34 year-olds now own a smartphone and/or tablet device for browsing and staying connected to the web. And according to a new survey from Zmags,...