These days, the customer journey has grown much more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. It become increasingly important to determine the “path” as well as the value of the customers journey. Read the complete article on Google’s Thinks Insights The Rundown
Big changes in the search landscape are anticipated to take place in 2013. Most of our research to date reinforces our Wilmington Design Co. Search Motto: “The Internet should be approached as part of an overall marketing strategy.” The prominent trends focus on comprehensive strategies, sophisticated measurement and a shift in the perception of search. Below is a summary of … Continue reading
Google has recently discovered that 61% of consumers are more likely to leave a user-unfriendly mobile site, while 67% of consumers are more likely to buy from a user-friendly mobile site!? In short, if you don’t have a mobile-friendly site, your customers might move on to your competitors who do. It’s important to plan ahead for mobile, when designing or … Continue reading
Everyone loves a good office prank, and Halloween can be the perfect opportunity to shake things up. Here are some hilarious pranks on video that are sure to give you some ideas. (Just be sure the person you’re trying to scare isn’t one who has a heart condition, or always carries a concealed weapon).
Before you can start a brainstorming session, you must define the problem (hence the reason for bringing your team together to come up with solutions to that problem). Everyone involved must understand the problem and know these following rules: 1. Keep a record of all ideas that are brought forth. The initial brainstorming session can have lots of good ideas … Continue reading
Our company’s motto is: When in doubt, over communicate. Email is often the most used form of communication, but unfortunately, it can also be the worst to use when trying to get a point across to your intended receiver. But it’s not just customers we should worry about when emailing. It’s also our coworkers, who we interact with on a … Continue reading
Have you been noticing online ads a lot more lately? If so, it’s possible that you’ve been the target of a retargeting campaign. Retargeting (a.k.a. remarketing) is a way for online businesses to simply remind potential customers where they’ve been. The goal is not just for brand reinforcement but also for browsers to ultimately become buyers. For example, I was … Continue reading
It’s logical to assume that the more we know about the human mind and behavior, the better we are at design and marketing. A great article by Gregory Ciotti of Inspired Magazine gives us 5 examples of psychology studies that we can use toward the decisions we make in our website designs. “5 Psychology Studies for Smarter Web Design” … Continue reading
Tip #1: Optimize for mobile. The latest statistics show that more and more of your subscribers are reading emails on their smartphones. Soon the market for mobile devices will surpass desktop PCs for Internet access. Make sure your newsletter is readable and well designed for handheld viewing. Tip #2: Don’t be a car salesman! Consumers try to avoid advertising messages … Continue reading
In the early 1900s, Tinker A. Miles, a psychology professor at the University of Minnesota, conducted a study about the way a reader judges how much of a page is filled by content. He showed the test subjects printed cards that had an area of black printed in the middle (see below). The amount of black was a 50-50 ratio … Continue reading
