Things just got personal at Mayfaire Towncenter with the introduction of “My Mayfaire”. An interactive tool that stores personalized preferences and sends shoppers custom email notifications with information about favorite shops and restaurants in one place. Conceptualized after reviewing website analytics and discovering visitors were downloading coupons from each stores unique webpage, the creative team approached the shopping center marketing … Continue reading
Internet Blackout Day is upon us. Google, Wikipedia, reddit, I Can Has Cheezburger?, Mozilla, TwitPIc, and countless other sites are blacking out their websites in a show of protest against the Anti-Piracy, Big Brother-esque bills PIPA and SOPA. Find out why. The Protect Intellectual Property Act (PIPA) and The Stop Online Piracy Act (SOPA) have drawn a firestorm of controversy … Continue reading
How Changing a Button Increased a Site’s Annual Revenues by $300 Million Interesting article posted by User Interface engineering.com It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. … Continue reading
2012 is quickly approaching, which means businesses are busy finalizing their budgets for the New Year. Among these budgets, studies show that over 50% is now being allocated to tech marketing, with a forecasted increase of 3.5% in 2012, and rightfully so. The most common way prospects and customers learn about a business is through digital media. With the current … Continue reading
According to the analytics tracking firm StatCounter, Google Chrome rose to 25.69% in November, slightly surpassing Mozilla Firefox as the second most-used browser worldwide for the first time. Google may not be able to claim victory yet, as it still maintains a third place rating in the U.S. with 17.3%, trailing Firefox’s 20.09% and Internet Explorer’s strong 50.66% lead. However, … Continue reading
Google made an interesting announcement on their Webmaster Central Blog back in the middle of October. The importance of this announcement has seemingly flown under the SEM radar. The announcement in summary: If a user is logged in to their Google account, their default connection will now be secure (which is good news for the user) but it presents an … Continue reading
Cursive is a dying art, and I’m sure that I’m only one in a handful of people who are really, truly upset by this fact. ?According to the Common Core State Standards Initiative, it is no longer required that students learn the practice of cursive handwriting. All but six states in the country now adhere to this standard. As test … Continue reading
The common phone book is seeing a decline in use as individuals increasingly seek faster ways to search for local businesses. Online directories provide access to your business’s location, services, contact information, and increase your visibility in searches. With a growing number of people choosing the convenience of an online search, it becomes essential to make sure your business is … Continue reading
In February, David Segal of the New York Times discovered dishonest practices by J.C. Penney when he realized they had been appearing in the top of search results for ‘home decor’, ‘skinny jeans’ and ‘comforter sets’ for months. What the article revealed was that thousands of keywords were linked from the retailer’s site to unrelated websites. For instance, links to … Continue reading
A creative graphic design print campaign created for Mercedes Benz Created by Y&R Interactive, Tel Aviv – Israel See the full campaign here
