The Weather Channel Unveils New Brand Identity

weather channel logo

Posted on November 11, 2013 The Weather Channel Unveils New Brand Identity And All-New Network Visual Identity. The Revamp Includes New Local on the 8s, New Graphics, and New Always-On Local Weather. The Weather Channel announced a network relaunch on Tuesday, Nov. 12, during its live morning programming. The Weather Channel has started rolling out new branding, new Local on … Continue reading

Google’s Growing Importance of Mobile Optimization

Responsive Web Design

Google Webmaster Central composed a blog post earlier this month that reinforces the importance of having a website that is not only mobile friendly, but optimized to give visitors similar experience to desktop browsing. Featured in this post were mobile recommendations and common configuration mistakes. Google also published a statement that clearly spells out that sites not in compliance will … Continue reading

Whose Mayfaire? My Mayfaire

My Mayfaire

Things just got personal at Mayfaire Towncenter with the introduction of “My Mayfaire”. An interactive tool that stores personalized preferences and sends shoppers custom email notifications with information about favorite shops and restaurants in one place. Conceptualized after reviewing website analytics and discovering visitors were downloading coupons from each stores unique webpage, the creative team approached the shopping center marketing … Continue reading

Internet Blackout Day: Stop Internet Censorship Bills!

Stop Online Censorship!

Internet Blackout Day is upon us. Google, Wikipedia, reddit, I Can Has Cheezburger?, Mozilla, TwitPIc, and countless other sites are blacking out their websites in a show of protest against the Anti-Piracy, Big Brother-esque bills PIPA and SOPA. Find out why. The Protect Intellectual Property Act (PIPA) and The Stop Online Piracy Act (SOPA) have drawn a firestorm of controversy … Continue reading

The $300 Million Button

Website forms

How Changing a Button Increased a Site’s Annual Revenues by $300 Million Interesting article posted by User Interface It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. … Continue reading

Tech Budgets on the Rise in 2012

Tech Marketing

2012 is quickly approaching, which means businesses are busy finalizing their budgets for the New Year. Among these budgets, studies show that over 50% is now being allocated to tech marketing, with a forecasted increase of 3.5% in 2012, and rightfully so. The most common way prospects and customers learn about a business is through digital media. With the current … Continue reading

Chrome Ahead of Firefox Globally

Chrome vs. Firefox

According to the analytics tracking firm StatCounter, Google Chrome rose to 25.69% in November, slightly surpassing Mozilla Firefox as the second most-used browser worldwide for the first time. Google may not be able to claim victory yet, as it still maintains a third place rating in the U.S. with 17.3%, trailing Firefox’s 20.09% and Internet Explorer’s strong 50.66% lead. However, … Continue reading

Google SSL search and “not provided” keywords

Wilmington NC Internet Marketing

Google made an interesting announcement on their Webmaster Central Blog back in the middle of October. The importance of this announcement has seemingly flown under the SEM radar. The announcement in summary: If a user is logged in to their Google account, their default connection will now be secure (which is good news for the user) but it presents an … Continue reading

Cursive: An Underdog Story

WDC Script

Cursive is a dying art, and I’m sure that I’m only one in a handful of people who are really, truly upset by this fact. ?According to the Common Core State Standards Initiative, it is no longer required that students learn the practice of cursive handwriting. All but six states in the country now adhere to this standard. As test … Continue reading

25 ways to list your business online

listing_phonebook-featured image

The common phone book is seeing a decline in use as individuals increasingly seek faster ways to search for local businesses. Online directories provide access to your business’s location, services, contact information, and increase your visibility in searches. With a growing number of people choosing the convenience of an online search, it becomes essential to make sure your business is … Continue reading