Think of social media as being at a party. No one likes to hear someone talk about themselves all night. We like to talk to people who have unique views and ideas or tell great stories or have something interesting to say. On the flip-side, no one pays attention to a wallflower either.

Social media is a great way for a small business to compete with bigger companies. A Facebook post or maybe a single “pinned” image on Pinterest can be the difference between total obscurity to being on page 1 of a Google search. The challenge that so many businesses face is how to manage all of their profiles and accounts to maintain an active presence.

It’s sometimes just not realistic for many businesses to set aside time every day — or even once a week — to regularly update Twitter, LinkedIn, Pinterest, Google +, Facebook and their blogs. One way to manage all of these outlets is to hire someone to do it for you. Or you can try using some of the helpful tools from Simply Zesty’s article: “10 Ways to Simultaneously Manage All Your Social Media Accounts.“