“You scratch my back, I’ll scratch yours.” This familiar phrase should be in the hearts and minds of every business who’s trying to marketing their business through mobile technology. To do it successfully requires an understanding of mutual trade of value.

In order for a consumer to want to spend her precious time and attention to focus on your brand, there must be some kind of compensation from the brand. A business must figure out the best way to reciprocate value to a customer who interacts their brand, whether that person has opted-in for periodic SMS texts, downloaded a unique app, or has scanned a QR code.

The right mobile marketing plan, as with any marketing plan, needs creativity first and foremost. Below are some examples of what some major brands have done:

BMW
BMW in Germany implemented a mobile marketing campaign at the beginning of the winter season. Their most recent customers received personalized text messages with winter tire recommendations, specific to each customer’s vehicle. Their campaign saw a 30% conversion rate. Read more about it HERE.

Charmin
Toilet paper brand, Charmin, introduced a mobile app that helped people find the cleanest public restrooms around the world. With user-generated data of bathroom locations and ratings, people who have the app will know whether to “sit or squat.” Read more.

McDonald’s & Coca-Cola
Instead of a plain-old QR Code on their cups, McDonald’s & Coca-Cola used the scanning code technology, SnapTag. A user can take a picture of the code and enter to win a trip. Learn more HERE.